Archive for March, 2008

Is Natural Pizza just a Pizza Hut Marketing Ploy—and Are You Buying It?

So, I just saw a commercial for the new Pizza Hut Natural Pizza last night. And I couldn’t help but wonder, “What exactly do they mean by natural?”…
“What does that say about their other pizzas (are they unnatural by default)?”…
And “Is the name “Natural” enough to make increasingly savvy consumers buy it without asking the […]

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How to Use Marketing to Help Your Small Business Deal with the Impacts of Rising Gas Prices

I like to watch NW Cable News in the morning while I eat my breakfast. Lately, it seems like every day there is something about the rising cost of gas. Now that it’s about to hit $4.00 in some places people are finally starting to realize that when oil costs $100 bucks a barrel, everything […]

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What American Idol Can Teach You about Marketing Your Small Business

I admit it. I’m addicted to American Idol.
When it first came out I really wasn’t interested. Then one season I caught part of an episode. The next season I saw maybe two.
Then about 4 seasons ago I watched half the episodes. After that I was full-on hooked (and I’m not even a big TV watcher). […]

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