As a marketer, I’m always fascinated by the presidential elections. Because I believe winning an election largely comes down to who has the most effective marketing.
In my book, one of the main reasons Democrats haven’t done as well in the past few elections is that their marketing has been way too vague. By the time […]

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Okay, so lately I’ve been reading all this stuff about Twitter. First it was articles wondering why the heck anyone would be interested. Now, more recently, I’ve started reading that’s it a great way to build your personal brand and online community.
If you haven’t heard of Twitter yet, basically it’s a way to let people […]

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I’m a readaholic. Which is a good thing in my industry. Because I read tons of books, newsletters and blog post on marketing and copywriting.
Today I got a terrific blog post from WebProNews.com titled Bad Content Equals Bad Sales. The author cites some clear-as-a-bell examples of the problem with not putting enough content on the […]

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The copywriting workshop Paul and I put on last week was a huge success! Seventeen savvy entrepreneurs gathered in a room to spend the day working on their own marketing materials. We spent more than half the day helping everyone laser in on the key ingredients of effective copywriting including: target market, Unique Selling Proposition, […]

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A little while back I was on a long plane flight from the east coast, and happened to catch the last movie with Steve Carrell—Dan in Real Life.
To be honest, when I had seen the ads and trailers on TV I wasn’t all that interested in watching this flick. But I was stuck on an […]

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Last week, Paul Galasso asked me to run his GKIC marketing meeting for him while he was in Tennessee at the Glazier/Kennedy Info Summit. It was a blast, and the folks there really got a lot out of it! Here’s a group photo from the night.

That’s me on the front row, second from the right…
We […]

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Nine times out of town, when I ask small business owners why someone should do business with them instead of their competition, they tell me it’s their great customer service. Yet everyone knows that very, very few business these days truly offer great customer service. So for the most part that phrase has lost its […]

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