Archive for May, 2008

Good News…Online Sales Look Good For Small Businesses

At last, the kind of news we entrepreneurs love to hear…Especially with a recession on the horizon.
According to Doug Caverly, a staff writer at SmallBusinessNewz, those of us with effective Websites are more likely to be sitting pretty as people start tightening their belts and counting their pennies.
He noted in a blog post last Friday […]

Read More..>>

Should You Use a Double Opt-In Process When Building Your Email Marketing List?

Over the last year or so, I’ve helped a few of my clients move their email lists to a new service. Usually, we’ve moved them to the more robust, feature-filled 1shoppingcart autoresponder and e-commerce program.
I use and love this program because it lets me integrate my shopping cart with my email autoresponders. So I can […]

Read More..>>

Seven Sales-Killing Web Mistakes to Avoid

Lately I’ve been writing marketing-related articles for the Snohomish County Business Journal a couple of times a year. Since so many small business owners struggle with getting a Website that actually generates leads or makes sales, that’s been the focus of a lot of my articles, e-books and workshops recently.
You can check out the latest […]

Read More..>>

Get Your Website in Gear at my Next Website Hotseat Event!

My Website Hotseat Event is fast becoming one of the most requested workshops I do. I’ve run two in the past 6 months, and it seems I’m always getting emails from folks wanting to know when the next one is going to be held.
So I’m happy to announce I’ve just booked a room for Tuesday, […]

Read More..>>

Mobile Advertising—Wave of the Future, or Just Another Way to Annoy People?

Lately, I’ve been reading more and more about the future of mobile marketing and advertising. Thanks to our addiction to mobile electronics, companies are looking for ways to send ads and promotions direct to your cell phone, blackberry and other Internet enabled devices.
Of course, the part their struggling with is how to invade people’s personal […]

Read More..>>

Wal-Mart’s Tagline Has Changed…Does This Signal the End of Their Discount Price Business Model, and If So, Can They Survive?

Lately, I’ve been paying a lot of attention to what’s happening with our big-box stores…And Wal-Mart in particular. Because as oil prices continue to go up I believe that’s going to be a difficult business model to sustain.
Think about it…
What makes Wal-Mart work is they ship and sell very large quantities of goods, many of […]

Read More..>>

Announcing the Small Business Website Bible

I’m so excited I’m just about to burst…My latest e-book “The Small Business Website Bible” is officially launched!!
This one is for all the entrepreneurs out there who have spent WAY too much money on a Website that doesn’t do jack to grow their business. And all those who are worried about doing just that as […]

Read More..>>

Is Social Networking an Effective Way to Market Your Small Business or just Another Time-Suck?

During the past 6 months I’ve started experimenting more and more with social networking sites. Before that, I did a good bit of research on the subject, and kept tabs on what other people were saying.
Now I’ve got an entire section of my marketing plan devoted to social networking. My profile is on a variety […]

Read More..>>