Archive for June, 2008

Be Your Own Best Client

To market and grow your small business effectively, you have to be your own best client. 
Just the other day, I was chatting with a prospective client on the phone. We had first talked about her hiring me about 9 months ago. Then she decided to hire an in-house person to handle her marketing efforts instead.
Well, […]

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The Best Copywriting Article about Writing Killer Product and Service Benefits

I just got done reading Clayton Makepeace’s blog article:
Make your product’s benefits SPARKLE!
Although it’s written specifically about finding product benefits, the tips he provides work equally well for selling services too.
In case you aren’t familiar with Clayton, he’s been a successful direct response copywriter for 35 years and is credited with helping multiple businesses make […]

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Creating a Wow! Experience is One of the Best Ways to Grow Your Business Through Word of Mouth

When was the last time you truly had a WOW! experience? I had one not too long ago, and I still can’t stop thinking about it.With spring on the way, it was time to get new flea and heartworm preventatives for my dog, Sadie. I decided to try ordering from 1-800-PetMeds because I had just […]

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Train Your Brain to Be Better at Business and Marketing Planning

I made the craziest discovery recently, and decided I just had to share…A while back I was about to hop on a plane. So I was in the little airport shop looking for a fresh book or magazine to read. On a whim, I decided I wanted to work a few logic puzzles.
As a kid […]

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Why More for Less Makes People Buy, and How You Can Use it to Increase Sales in Your Small Business…

A while back I was visiting my family in Atlanta. I walked into my sister’s normally pretty cute house to find it crammed with a brand new set of leather furniture. And when I say crammed, I mean it.Clearly, there was at least one more piece of furniture in the set than fit in her […]

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Do Digg and StumbleUpon Really Work to Market and Grow Your Business?

This was the question asked by one of my Bright Ideas newsletter subscribers recently. He’s just gotten his first Website up, and took a class on using social networking sites like Facebook and LinkedIn to grow his small business.
While on my blog he noticed the little icons below each post, and asked me about these […]

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3 Marketing Lessons Small Business Owners Can Learn from the Let’s Refuel America $2.99 Gas Deal Offer on New Car Sales

If you watch the tube at all, by now you’ve probably seen those commercials from Dodge, Chrysler and Jeep promoting their Let’s Refuel America deal.
Basically, if you buy one of their new cars that’s eligible for the program (from the list, they are definitely pushing their somewhat less popular models and a bunch of gas […]

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Terrific Teleseminar with Erin Blaskie on Using Virtual Assistants to Handle Your Marketing and Grow Your Small Business

This blog post goes out as a big Thank You to Erin Blaskie of Business Services Etc. and http://www.vamatchmaker.com for joining me at dinnertime, her time, for a terrific teleseminar!
Although I’ve used Erin as a VA myself for about a year, I was able to pick a few powerful tidbits that are sure to give […]

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