Archive for August, 2009

“The successful person makes a habit of doing what the failing
person doesn’t like to do.”

- Thomas Edison

Do you ever wonder why some people succeed at almost every challenge they take on, while others never seem to be able to get out of the starting blocks?

There are four major reasons why people FAIL – and they very neatly spell out the word itself.

* The F in FAIL stands for lacking Focus.

Your chances of success are magnified exponentially if you have the ability to focus. Yet, in research we undertook a couple of years ago, we found that focus was the trait most online entrepreneurs struggled with.

It’s like watching a movie on TV. If you give it your undivided attention, you’ll be able to follow the plot, understand the characters, and ultimately enjoy the film. If, on the other hand, you keep jumping up to talk to your pals on the phone, cook a meal, or clean the room, you’re likely to miss some important things that are happening on screen. And it is highly likely that once you’ve lost track of what’s going on, you’ll reach for the remote and watch something else instead.

It’s not that the film wasn’t good. It might have been a real blockbuster. But if you don’t focus, one of two things – or both – will happen. You’ll lose the plot and/or you’ll simply lose interest.

The same is true in business.

Dwaine was a waiter in a popular New York deli. He had been trying to launch his online business for three years, but was making less from that part-time business in a month than he was making in tips in a single day.

After reading Focus: The Real Reason for the Failure of Online Businesses, he put into practice some of the advice in the book and saw an amazing change in his productivity. Within two months, he had reduced the number of hours he was working on his part-time business – yet the profits had grown tenfold. And that trend continued. After 11 months, Dwaine quit his day job to concentrate all his energies on his business.

“The mistake I was making was obvious,” says Dwaine. “I was spending lots of time on my new business, but I wasn’t focusing. I was just playing with it. Once I learned how to focus, everything changed overnight. The transformation was amazing. My only regret is that I didn’t learn how to focus sooner.”

* The A in FAIL stands for not taking Action.

You may have dreams of success, but unless you take action it is unlikely that anything will ever come of those dreams.

Nearly 90 years ago, Frederick Terman, a Stanford professor, had a dream. He wanted to create a thriving industrial region with the University as its epicenter.

Few bought into his crazy vision, but he didn’t let that prevent him from taking action. Every year, he would take his students on field trips – to San Francisco to see the pioneering work being done by Philco Farnsworth with television or to Redwood City where Charlie Litton was working with vacuum tubes.

Professor Terman’s passion rubbed off on two of his students. A few years after they graduated, he helped them set up a business in a one-car garage. He even provided them with an idea for their first product. Within a few weeks, they’d made their first sale to Disney.

That fledgling company grew at a massive rate over the next few decades, and is now a household name: Hewlett-Packard.

If it hadn’t been for the action taken by Professor Terman back in the 1920s and 30s, it is safe to say that Hewlett-Packard would not exist, and that Palo Alto would not be the hotbed of technological innovation that it is today.

The professor had a dream, and he took that extra crucial step. He took action!

* The I in FAIL stands for not seeking out Ideas.

Without ideas, you’re at a creative standstill. This is particularly true when it comes to business.

Luckily, there are some terrific sources for ideas – and you’re reading one right now. The ETR daily newsletter not only gives you a dose of positive motivation each day, it also provides you with a non-stop flow of great ideas to pursue.

But remember the A in FAIL. Because even with the best ideas, nothing happens if you don’t act on them.

* Finally, we come to the L in FAIL – which stands for not having Longevity.

You need to be willing to pursue your good ideas over the long term, and not just give up when you hit the first hurdle. This is true whether your goal is to start a business, get fit, or make any other meaningful changes in your life. If you don’t have staying power, your dreams are likely to fall by the wayside before they come to fruition.

So whenever you feel like failure is staring you in the face, think of the word FAIL itself, and remember what each of those four letters represents: lacking Focus, not taking Action, not seeking out great Ideas, and not having Longevity.

Here’s to completely eliminating FAIL from your vocabulary so you can succeed at almost anything you set your mind to.

Online marketing expert Paul Smithson is the creator of the XSitePro website-building program. This article was originally published here: http://www.earlytorise.com/author/paul-smithson/

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Have you ever been at a party or other social gathering and heard people talking about a subject that’s important or interesting to you, so you jumped in and joined the conversation?

Who hasn’t, right? Half the fun of social gatherings is getting involved in cool conversations. And who knows…You might learn something new or make new friends.

On the other hand, you’ve probably also had the less pleasant experience of being involved in a fascinating conversation, then having some (usually loud and obnoxious) person butt in with comments that aren’t even really on topic. Maybe they even
hijack the entire conversation.

Then what happens? Everyone who was originally talking starts finding excuses to drift away ASAP.

Of course, at every decent sized party there’s also almost always one person who spends the whole time talking about themselves, what they do, how great they are, etc. etc. ad
nauseum.

BORING! These folks can send you scurrying for the bathroom or another drink in a hurry.

Sheesh, who wants to listen to someone blather on about stuff that’s only important to them? And that’s exactly what these last two annoying people are doing.

This all probably seems like a no-brainer right? Because we’ve all been there.

What most folks don’t realize is that your marketing materials can have the exact same effects on your prospect. It just depends on whether they’re written to be an interesting conversation people want to join in…Or a pushy, obnoxious or boring monologue that makes them run away.

Because here’s the thing…

When you sit down to write your marketing materials, you’re really getting ready to have a one-on-one conversation with the person who’s going to read them.

It’s up to you to decide what kind of conversation that’s going to be…

• If you make it sound like your typical, formal, boring, all-about-me marketing, people aren’t going to stick around to read the whole thing.

• If you make it into a pushy, overbearing, hyped-up sales piece that talks only about what you think is important, few people are going to want to read it at all.

• But if you can slip into the conversation your prospect already has going on in their head—and add something interesting, useful or valuable—they’re going to want to hear
• everything you have to say.

So they’ll read every last word. And they’ll end up liking you and appreciating the information. In the best of all worlds they’ll even take action by getting in touch.

That’s why one of the best tips copywriters often give is to write like you’re having a conversation with a good friend.

Think about it this way…

Chances are you wouldn’t beat your friend over the head with your point of view (because that’s no way to keep friends around). But if you’d found something you thought would really help them solve a problem, fulfill a want or fill a need you’d be sure to tell them all about it. And you’d let them know exactly how it could help them and why.

That’s what your marketing materials should do too.

So the next time you sit down at the keyboard to write an ad, sales letter, brochure, Website text or whatever, don’t be boring or pushy. Instead, try to sound like the kind of interesting, smart, positive person you’d enjoy meeting and talking with at a party.

Join in on the conversation by letting the reader know you understand where they’re coming from. Then offer helpful advice and tell them what they can do to get, or learn, more.

If you’re struggling with this, instead of writing try recording yourself talking to a friend about your product of service. Then just transcribe the recording, do a little editing, and you’re ready to go.

Master this with your marketing and I guarantee people are going to want you to stick around. And once they get to know and trust you, they’ll end up becoming your clients or customers, and possibly even your raving fans too.

©2008 SuccessStream. All Rights Reserved. www.success-stream.com

[tags] Small business, marketing, copywriting, writing to sell, keeping readers engaged [/tags]

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With all the talk these days about online marketing and social networking it’s amazing how few people understand the marketing power of online forums. Forums are one of the oldest, most powerful and easiest to use tools, yet they’ve just about been forgotten.

According to a report on the internet research firm Website eMarketer.com, more than 260,000 small businesses in the U.S and Canada use Social Media marketing tactics. Yet only 28% of them use forums to market their businesses. I believe you should be part of that 28%!

And I’ll explain why, but first things first…

What, exactly, is a forum?

Forums were one of the earliest forms of interaction and group communication on the Web. They are simply Web pages designed for people to ask questions and post responses.

Originally these tended to be pretty low-tech, stand alone Web pages. Nowadays they’re often part of social networking sites. Sometimes they’re called Q & A forums or discussion boards.

Why should you use forums to promote your small business?

The list is surprisingly long for a generally overlooked marketing tool…

#1 – Participating in online forums doesn’t cost more than a few minutes of your time.
#2 – You don’t have to be tech savvy to use them.
#3 – There are forums out there on almost every topic under the sun.
#4 – You can gain tons of insight into the problems your target market is struggling with by reading their questions and comments.
#5 – You can survey your target market by posting your own questions
#6 -Answering other people’s questions lets potential prospects sample your expertise, which encourages them to want more.
#7 -Post to forums creates at least one link (if not two) back to your own Website or blog. This is good for your search engine rankings as well as driving traffic to your site.
#8 – You get to reach out to–and help–far more people than you likely could on your own site.

How do you find the right forums for you?

One of the keys to using forums effectively is to make sure you’re participating in ones your prospects actively use…And ones where your particular area of expertise and advice would be helpful and on target.

The easiest way to find forums dedicated to your area of expertise is with a Web search. Simply Google “forums+your topic”.

If you’re already active on a few social networking sites check and see if they have forums. I’ve found active forums filled with small business owners (my target market) on Biznik.com, LinkedIn.com and StartUpNation.com. I’m sure there are more.

A few simple rules and guidelines for using forums effectively…

Once you’ve found a few forums that look like a good fit, what’s next?

#1 – Don’t jump in with both feet. First “lurk” on the site for a bit to see what others are saying and doing. Get a sense for the primary topics, quality of responses, and general style of posts before you start posting or responding to other posts.

#2 – Once you feel confident, start by simply responding to other forum posts with helpful, relevant information.

#3 – Always include a link to your Website in your signature at the bottom. While you’ll typically put a link in the participation form when you signup as a member or get ready to post a comment, this link can get overlooked.

So always include your full name, business name, title and Website link in your signature. That way people get an immediate sense for who you are and what you do, and see an obvious way to learn more.

#4 – Whatever you do, NEVER try to sell in a forum post. This is a big no-no that can get your post deleted and you forever blacklisted from the site. Instead, let the helpful info you provide do the selling for you. If people like what you have to say and see the value in it, chances are they’ll want to learn more. So they’ll click the link back to you site.

#5 – Set up specific guidelines and dedicated time to participate in forums. Start by picking just 2-3 forums to participate in. Any more will take up too much time. Speaking of time, it’s best to shoot for spending 15-20 minutes 2-3 times a week on forums. And set a timer before you start. Otherwise it’s easy to get distracted and waste hours online surfing around.

Once you get in the habit of participating in forums it’s easy to do regularly. So don’t be afraid. Just follow these simple tips and guidelines and get started.

Thoughts, ideas or suggestions on this topic? Please do share by leaving a comment below!

Want more helpful articles like this one sent to your Inbox each week? Sign up for a subscription to Bright Ideas weekly e-newsletter along with a copy of my Free Report “The 7 Deadliest Small Business Marketing Sins…Are You Guilty?” at http://www.7deadliestsins.com.

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If you don’t have a blog yet, there’s no time like the present to get one started. Blogs are simple to build using customizable templates and search engines love them. Plus they’re a terrific way to get more prospects for your business.

I’ve had my own blog for a while now, and just love it. It’s a perfect place to post my articles and audios, announce upcoming events and teleseminars, and get feedback from my readers.

I’ve also had the good fortune of having my blog syndicated by two different organizations. Plus I regularly submit posts to blog carnivals. That helps spread my gospel, creates links back to my site, and drives targeted Web traffic my way.

Can you say killer marketing?!?

Nowadays, thanks to the myriad blog templates it’s not too hard to get your own blog up and running (if you’ve got the time and desire). Of course getting your own blog off the ground can be frustrating and overwhelming…Until you know a few insider tips and tricks.

I can tell you from experience a little bit of professional blog building advice goes a long, long way to helping you create a professional-looking blog that gets you noticed.

Lucky for you, you don’t have to waste time fumbling around with creating your blog, or trying to make it effective.

Discover everything you need to know to:

  • Create your own great-looking blog…
  • Get tons of readers…
  • And grow your business…

On this month’s teleseminar when I (Stacy Karacostas) interview business blogging expert Mark McLaren of McBuzz.com.

Mark has promised to share the specifics, tips and tricks you need to know to create a killer blog… Even if you’ve never built a blog before in your life!

Here’s just a sampling of what he’s promised to cover:

  • Why is blogging so important?
  • How to use blogging to grow your business
  • Blogger, Typepad, Wordpress…Which hosting platform is right for your business?
  • What widgets, plugins and other tools that every successful business blog should have.
  • How to craft blog posts the search engines will love
  • You’ve got a blog, now what? Steps for promoting your blog
  • Want to create a full Website using your blog? We’ll cover how to create static pages for your blog/site
  • Plus you’ll get the chance to have him answer your specific questions live!

If you’ve ever wanted to create a blog for your business but could never figure out how—or you’ve started a blog but don’t know what to do next—get the info you need to get started on this call.

Click the link below to reserve your spot on the call:

http://www.success-stream.com/teleseminar-15.htm

Do you have any specific questions about blogging you’d like Mark to answer? Leave your question as a comment below and I’ll make sure we cover it on the call.

[tags] Small Business, Blogging, Build, How to, marketing, Mark McLaren, expert [/tags]

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If you’re looking for an easy and inexpensive way to market your business, you should consider article marketing. Articles are, hands down, one of the most powerful low-cost marketing tools out there. Partly because they let you share your expertise with lots of people and give them a taste of what you do…And partly because articles are super-versatile.

You can…

  • Use them in email or print newsletters to stay in touch with clients…
  • Post them on your Website and/or blog as new content…
  • Submit them to online article databases to drive Website traffic …
  • Hand them out at networking events and workshops as bonuses…
  • Get ‘em published in newspapers or magazines for all the f*ree PR…
  • Compile them and turn ‘em into ebooks or books…
  • Turn them into white papers and offer them as free downloads to build your list
  • Even use bits of them in marketing copy…

The best part is; a single article can be used multiple times. And with everything else on your plate, you need marketing materials that do double, triple or even quadruple duty. Right?

Now, you’re probably thinking… “Sounds great, but how am I going to find time to do all this article writing?”

Good question. And one I hear all the time. So I’m going to share a few tricks that make writing articles fast and painless.

6 Ways to Write Articles at Light Speed

1) Tips and How-to’s are Tops

The easiest articles to write are tips and how-to articles. Everyone loves to read them ‘cuz they are quick and easy. And you’ll love writing them for the same reason.

Just pick a topic you know a lot about. Then write down 5-10 key things about it. Or the sequence of steps to doing it. Simple as that.

2) Read to Write

If you want fresh ideas to come out of your head, you have to put fresh ideas in.

I subscribe to a monthly marketing newsletter with CD. Plus I read Entrepreneur and 5 or 6 weekly e-newsletters on marketing, copywriting, business and Websites.

Whenever I run across an interesting idea or fascinating tidbit, I add it to either my electronic or physical file. Then anytime I’m out of ideas, I just whip out my trusty file, pick one, and start writing about it.

You can quote info from an article. Debate it. Discuss it in greater depth. Or talk about how you’ve applied the same thing in your life or business. If it’s an online article, you can even link to it on your blog.

3) Step on Your Soapbox

I admit it. About half of my articles are the direct result of something that surprised, amazed, annoyed or frustrated me.

When I see someone making a good, bad or shortsighted business decision—or an interesting marketing choice—I can’t help but want to talk about it. So I write an article.

The key if you’re talking about something negative is to make sure you aren’t bitching or pointing fingers. Simply explain the mistake/problem and why it was a bad choice. Then give tips or examples for fixing it.

4) Be the Answer Man (or Woman)

A super-simple way to come up with article ideas is to ask “What are my most common client questions?” Or, “What problems are many of my clients struggling with?”

Make a list of every question or problem you can think of. Or do a quick client survey via email or surveymonkey.com and find out firsthand. Then write articles that answer these questions, or offer solutions to the problems. Voila!

5) Timing is Everything

You never know when the muse might strike. So always be prepared to jot down your ideas. I have a small pad in my purse, a larger one in my car, and one on my nightstand for midnight epiphanies. And I often leave myself voice mails when I have an idea.

If I’m in my office and an article idea strikes, I immediately open a Word doc and start writing it down. I don’t worry at all about how it sounds, editing it, or finishing it. I just write until the idea peters out. Then I save it in my newsletter file.

Whenever I need an article, I search through the file, find one that suits my fancy, and finish it off. You’ll be amazed at how much easier it is to do this than start from a blank page.

6) If You Can’t Write, Speak

Maybe you’re just not a writer. Don’t despair. Instead simply record your ideas on a digital recorder, or straight to your computer with a mic, then have them transcribed. Or use Dragon Naturally Speaking software. After that, a quick edit should be all you need to have your article ready to go.

Once you’re writing articles regularly, you’ll find it gets easier each day. And you’ll have tons of terrific material for marketing your business that positions you as an expert. So don’t keep putting it off. Use these tips to unleash your inner writer and start growing your business today.

©2007 SuccessStream. All Rights Reserved. www.success-stream.com

[tags] How to, Write, writing, Article, Small Business, Marketing, blog, online [/tags]

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It’s clear that Internet Marketing and Social Networking are here to stay. And all these new online tools offer an endless supply of highly effective and inexpensive ways to market your small business.

However, you may have noticed there’s more to it than just putting up a profile or sending a few Twitter Tweets. That’s why I’ve written this 3-part (maybe more) series of posts filled with simple tips and how-to’s for getting started with–and making the most of– your online marketing efforts.

This is the 2nd in the series, so we pick up with…

14 Keys to Effective Online Marketing Continued…

#5 – Twitter truth revealed! Twitter is just another tool for reaching out to large numbers of people, letting them know more about you, and providing links to other info that might be of interest.

Twitter by itself is NOT likely to grow your business or make sales. It’s simply a way to update people about your activities, blog posts, events or offers then send them back to your site or blog to learn more (If you don’t have a Website or blog yet, now’s the time to get one!).

A good rule of thumb is to make about 80% of your Tweets personal, or links to interesting info on other people’s sites, and 20% self-promotional. And don’t feel like you have to respond to every Tweet that comes across your desktop.

Instead, periodically pick one or two to comment on or reply to. Forwarding someone else’s tweet (IE re-tweeting) is another terrific way to provide valuable content, make connections and build your list of followers.

#6 – You need tools to manage all these online tools! One of my favorites is www.hellotxt.com. This micro-blogging aggregator lets you post Tweets/updates simultaneously to a wide variety of sites including Twitter, Facebook, LinkedIn and more with the click of your mouse.

Tweetdeck is the preferred tool for managing all those Twitter followers without getting overwhelmed. I also like and use www.Tweetlater.com to set up future Tweets and track when other people send me direct messages, or re-tweet my posts. Then I can reply or thank them in a timely fashion.

#7 – Online marketing is not about the hard sell. It’s about offering quality content people find helpful or interesting so they’re inspired to click back to your hub site to get more.

That said, it’s not enough to simply drive people to your hub Website or blog. You need to collect their contact information and develop your own community of followers who love what you have to say and happily buy your products or services.

The best way to do this is to offer something of value on your Website or blog at no charge so you can get their email address and keep in touch regularly. A free report, audio download, PDF, book excerpt, helpful checklist or anything else that is truly useful will do the trick.

You’re also going to need an email service at the very least.

For email only, AWeber is considered one of the best in terms of deliverability. Many people also like getresponse.com and constantcontact.com. However, if you’re thinking about selling your products or services online you should get an integrated email service and shopping cart.

I use and highly recommend 1 Shopping Cart http://www.1shoppingcart.com/app/?pr=1&id=98461. It handles email and ecommerce so you can segregate your list according to their past purchases and communicate differently with different groups of prospects and customers.

Because it’s industry standard, it’s easy to find people who know how to use it. And you can always start with their lower-priced, email-only service then upgrade later.

#8 – Once you start collecting email addresses, you need to stay in touch and keep offering value until they’re ready to buy or hire you. Otherwise your hot new prospects are going to forget all about you and what you do.

That means sending an email newsletter at least once a month (bi-weekly is better and weekly is best if you can manage it). Less than monthly and you’re just wasting everyone’s time.

Struggle with coming up with fresh content on a regular basis? You have a couple of options…

Option 1 – Hire a cheap content writer on elance.com. You’ll probably still have to do some editing, and/or even supply them with ideas or raw content, but this is a viable option.

Option 2 – Subscribe to a content service. Some are better than others so be sure to check samples before you subscribe. I like the content Jim Palmer delivers. It’s well-written, and each month’s installment covers enough topics that you can always find something appropriate. Check this service out here: http://www.kickstartcart.com/app/?Clk=3022883

Whew! I’ve already covered a ton of info and we’re just over half way through the 14 tips you need to know. More to come next week…

[tags] Small Business, Marketing, online, social networking, Internet, stacy karacostas, tips, Twitter, email, shopping cart, newsletter [/tags]

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Have you ever thought about writing and publishing a book, but didn’t know where to start? Or maybe you were afraid of ending up with hundreds of copies gathering dust in your garage? Perhaps you’ve even started writing, but you don’t yet have a plan for getting the book printed and sold.

If any of these are you, then you should consider publishing your work as an e-book! Why? Because…

  • An e-book won’t cost you an arm and a leg to publish.
  • You can sell it online without having to deal with printing, storing, packing or mailing books—saving you time and making you more money.
  • You can test various titles and marketing concepts to find the one that works best.
  • You can get your wisdom into way more people’s hands without having to go on a book tour, or beg bookstores for shelf space. Heck, I’ve had someone in New Zealand buy one of my e-books.
  • If your e-book sells well online, it’s much easier to find a publisher who’s willing to take you on…And actually give you the budget and marketing support you need to make it a winner.
  • Plus it’s better for the environment.

How exactly do you turn your idea into an e-book for sale?

Step 1) Write your e-book. E-books usually range from about 25 to 200 pages, and include a Table of Contents that ideally links to the appropriate page in the e-book.

Step 2) Format the pages of your e-book. You want plenty of white space and a sans serif font so it’s easy to read on screen. It’s best to do this in a program like InDesign if you ever plan to get it published in print. Otherwise, you can do this in MS Word though there are some weird software glitches you’ll have to work around.

Step 3) Get an e-book cover created. A number of different people specialize in just this, and I suggest you hire one of them versus using your regular graphic designer. You’ll get a better end result for less money. Check out my resources page for a specific recommendation (http://www.success-stream.com/referrals.htm).

Step 4) Turn your e-book into a secure PDF. Plenty of free programs can do this for you I like and use Primo PDF to create all my PDF documents.

Step 5) Create a mini-Website, or a sales page on your current site, to promote your new e-book. Usually these are long form sales letters that give people all the information they need to make a confident purchase. Though sometimes a short blurb will do (especially if you’re selling your e-book for less than $20).

Step 6) Upload your new e-book, then create a Thank You Web page with a link to download the product.

Step 7) Hook up some sort of shopping cart system so people can buy online. If you don’t have a budget for this, you can start with PayPal at no cost. However, some people really hate using PayPal, so I recommend using a full-fledged shopping cart as soon as you can afford it.

These typically give you a shopping cart plus an email autoresponder system at a very reasonable price. It’s much easier to run your online business if the two are integrated. Again, you can check out the resources page on my Website for specific recommendations.

Step 8) Create a minimum of 3 emails to promote the launch sale of your new e-book. I like to do a one or two-week launch sequence with one email at the beginning, on in the middle, and a final reminder the day before the sale ends. Though you can do a shorter sale for sure.

Step 9) Create at least one follow up email to go out by autoresponder after someone buys to make sure they got the product. Be sure to include the link to the download page. This will save you tons of follow up when people don’t download the e-book immediately and can’t find the link. Once you have more than one product, you can also set up additional emails to cross-promote your other e-books or audios.

Step 10) Start promoting! Send your first email. Add the URL to your email signature. Mention your new e-book in your bio, on your blog and in your newsletter. Put it up for sale on Amazon or Clickbank. And so on.

If you already have a decent sized email list (500+), and you’ve written your e-book on a topic of interest to those folks, you should be able to sell some e-books. The bigger the list the more sales you’re likely to make.

Just keep in mind…One promotion for one e-book does not a revenue stream make. You have to market it regularly. And ideally you need multiple products and services you can sell, up-sell and cross sell.

So think of your e-book as one piece of yours sales, marketing and product pies. Then get ready to enjoy the sweet taste of success.

[tags] Ten Steps to Go from Idea to E-book for Sale, Stacy Karacostas, Success Stream, Marketing Junkie, marketing, small business marketing [/tags]

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Have you jumped on the Internet Marketing/Social Networking bandwagon yet? If not, it’s high time you did.

When I first started using Internet Marketing tools to grow my business a few years ago, I wasn’t sure all this Online Marketing stuff was destined to stick around. It could’ve just been the next great fad.

While the tools keep changing–and some do prove to be nothing more than a flash in the pan–it’s become clear that Internet Marketing and Social Networking are here to stay. In fact, the Web provides a boatload of highly effective and inexpensive ways to market your small business… Once you learn the basics and get a good plan in place that is.

Because, especially in the beginning, Online Marketing can be confusing and overwhelming to say the least. Between email marketing, online article submissions, Social Networking, blogging, Twitter, Social Bookmarking, Squidoo, and all the other options out there it’s easy to waste time, spin your wheels, or just get frustrated and quit.

So in the next 3 posts I’m going to cover the fundamentals of Online Marketing. And explain a bit more about how all these tools can work together to drive traffic to your Website and grow your business.

14 Keys to Effective Online Marketing

#1 – No single marketing tactic (online or off) is going to grow your business all by itself. Instead you want to use at least 3 or 4 together to accomplish your goals. This means creating a plan.

For example, I use a combination of article marketing, social networking, blogging (including audio and video), email marketing, social bookmarking and micro-blogging (IE Twitter) to drive traffic to my Website. Then email and direct mail to stay in touch.

#2 – You need an online hub you can drive prospects to who want more information. This can be a traditional Website or a blog site.

If you don’t already have a Website, get one. And consider having a blog site built instead of a traditional HTML site.

Basically, blog sites are built on a blog backend or platform (WordPress is the industry standard and leader currently). They may have static pages like a traditional Website, but they typically also include a blog you update regularly with new content.

The benefits of blog sites are:

> You get better search engine rankings because blog sites are automatically set up to be indexed

> You have a way to communicate new info to prospects and clients regularly

> They are typically cheaper and easier to build as most are at least started using a template even if that template gets customized.

If you already have a Website, keep it. You can always add a blog to it and get many of the same benefits.

#3 – You gotta stay in touch! While initially Online Marketing is all about pulling people in, not pushing them to buy, eventually you do need to take action. That means coming up with ways to keep contacting them and offering valuable information.

Typically that means offering a no-cost report or audio in exchange for their email addresses, then following up with email newsletters. I’ll go into more detail about this next week.

#4 – Social networking sites like LinkedIn, Biznik, FastPitch, FaceBook, YouTube, and more are terrific tools for getting your name out there and driving people back to your hub site. And each one is a bit different.

Different sites let you republish your blog content on your profile, submit articles to the site, participate in Q & A forums, or upload videos. The key is finding the sites your prospects are using. You can do this simply by Googling “social networking+your industry”.

Once you’ve found some sites that look promising, sign up for a free account and “lurk” for a bit to see what other people have posted and how folks are participating. When you feel good, jump in and play.

A few tips: You can put the same profile information on all your social networking sites if it makes sense. Most people are only going to connect with you on one or two sites anyway, and consistent messaging is a good thing.

Be sure to include links back to your main Website or blog.

Don’t sign up for more than 3-4 sites. To get the most from social networking, just like with live networking you need to show up regularly and participate. Join too many and you’ll be overwhelmed by the time suck.

This is just the tip of the iceberg when it comes to marketing your small business online. Next week, I’ll cover even more specifics. Stay tuned…

Thoughts, ideas or suggestions on this topic? Please do share by leaving a comment below!

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[tags] Small Business, Marketing, online, social networking, Internet, stacy karacostas, tips, video, website, blog [/tags]

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It’s sad to say but true…Most of what you learn about starting and running a small business before becoming an entrepreneur is dead wrong! You can spend years figuring this out on your own (like I did), or you can read this article and benefit from my mistakes…

No matter what, you learn more by doing than by just about any other method. And after 12 years of doing the entrepreneur thing in 5 different businesses (naturalist trainer, veterinary software trainer & management consultant, copywriter and marketing consultant, real estate investor, and now SuccessStream) I’ve definitely learned a thing or two.

While I’d rather learn from my success, there’s no doubt I’ve learned the most from my mistakes. So I’d thought I’d save you the struggle and share 10 of my top business-building lessons. Some were told to me, others I learned the hard way. Enjoy!

1. Owning a business and being self-employed are two entirely different things. When you own a business, you make money even when you’re not working. And you can go on vacation without everything grinding to a halt.

When you’re self-employed you’re it. If you aren’t working nothing gets done and you don’t make a dime. It’s more fun, and more secure, to own a business than it is to be self-employed —even if it does take a bit more planning and effort to get there.

2. Do at least one marketing activity each day. And do it at the start of the day so you can be sure it gets done. This could be writing an article or blog post. Calling a client to
check in. Sending a card. Updating your social networking page.

Whatever it is just do it, and you’ll be one more step ahead of most of your competition.

3. Test the market before you create the product or service. Too often people spend months, or even years, perfecting their book, seminar, widget or whatever. Then they launch and discover hardly anyone is interested. In the beginning it’s best to create your promotions first. Then produce on demand if anyone buys.

4. It’s your business, so you make the rules. If you don’t want to work nights and weekends…Don’t. If you don’t like answering phones or emails…Don’t. These days, there are almost as many business models as there are businesses. And with the introduction of Virtual Assistants, you can always hire out the tedious parts without having to actually hire an employee.

5. Change is difficult, but almost always worthwhile. And often the changes that come with bad news or hard times are the most worthwhile ones of all. Just remember, the first time you try something new it’s probably going to be hard, scary and uncomfortable. But it always gets easier.

6. Personally pulling in every client one-by-one is a long, slow road. When I first launched my old copywriting business I didn’t go after clients one at a time (it would’ve taken forever to build a business that way on my budget).

Instead, I connected with other marketing consultants, Web designers and graphic designers because their clients needed my services. That way any one connection might result in 5-10 new clients.

Public speaking and writing/publishing (online or off) are also great ways to attract many prospects with one action.

7. Focus on your strengths. When I was younger, I spent a lot of time trying to work on my weaknesses. And I still do in my personal life. But when it comes to my business it only makes sense to work on what I’m best at and leave the rest to someone else.

8. Outsourcing is like dating…You have to kiss a lot of frogs to find a prince. Overall, I’ve found it easier (and cheaper) to hire independent business professionals versus employees. Mainly because their work has a direct impact on their own business success.

That doesn’t mean finding good people is going to be easy, but don’t give up. They’re out there. And when you find someone stellar you’ll be thrilled you didn’t give up the hunt.

9. Never go it alone. It’s much easier to build a business with support. That doesn’t mean you need to bring on a true partner. But strategic partners, mentors, mastermind groups, coaches—even just someone else you can call on the phone periodically for an exchange of ideas—are invaluable.

10. Schedule time to work on your business, or you’ll always end up working in it. Set aside at least one hour per week to work on your marketing, write a business plan, create a promotion, find new service providers…Anything other than putting out fires, answering emails and servicing clients. It’s the only way to move your business forward.

[tags] Marketing, Small Business, mistakes, growing, business-building, self employed, outsourcing, virtual assistants, Grow, attraction, new clients, new customers, repeat, sales, sell, lessons [/tags]

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