Archive for April, 2010

Google makes backups of websites all the time, and you can access that backup even when the live site isn’t letting you in.

Just go to Google.com then type in the search box the word cache: and the website.  Like so…

cache:ToiletPaperEntrepreneur.com

And whammo, it’ll bring up a cached, backup version of the website.

SOURCE: This awesome tip comes courtesy of Mike Michalowicz over at www.toiletpaperentrepreneur.com

Every person and business has a responsibility to reduce their environmental impact. That doesn’t mean you have to run or own a totally green business (though it’s awesome if you do!). It just means you need to do what you can to take less and give more.

Here are eight simple ways you can reduce your impact on the earth—and save a few bucks too. Some are easier or more obvious than others. All are worth doing.

1) See the Light

Yeah, I know you’ve heard it before, but if you haven’t already it’s time to switch to eco-friendly “Compact Fluorescent Light Bulbs,” or CFLs. They cost a bit more, but they last much longer. Plus, they produce more light and less heat—making them especially nice in retail stores and hot climates. Stores have reported up to a 75% savings on their electric bill after making the switch!

**IMPORTANT: CFL bulbs contain mercury! Do not throw them in the garbage!! **

Instead, take them to a CFL recycling center like IKEA.

If you break a bulb, open the windows right away and leave the room for 15 minutes. Then pick up the shards with a wet paper towel, place them in a baggie and take them to a waste disposal site.

2) Print Green

Use recycled paper with the most post-consumer content possible. These days you can even get nice, heavy weight paper with 100% recycled content at any office supply store.

Print double-sided to save paper. And, when possible, reuse single-sided paper by printing on the back side. You’ll save money while saving trees.

Buy a printer that uses refillable cartridges. Otherwise, recycle cartridges for money back at Staples or other office supply stores. Or get a printer with long-life cartridges.

Most businesses can skip printing fancy brochures now. Instead, send prospects to your Website. There you can also offer a variety of white papers, books, ebooks and more via download rather than printing and mailing them.

3) Work Virtually

Do you really need to drive to that coffee meeting? Does everything really need to be done in-house by employees? Unless you’re in retail the answer is, “no”.

Cars burn gas and oil, create CO2 and other pollutants, and require us to build roads—using more petroleum. Plus, there’s no doubt driving in traffic sucks away time and adds stress.

Really, most client work can be done via phone, email and fax. It just takes some time to get over the habit of meeting in person. And chances are you can get more accomplished working with a Virtual Assistant than you ever do when you have someone in your office. I certainly do.

4) Step Away from the Car

Every entrepreneur needs to get away from the office and get some exercise. What better way than by walking or riding a bike to run errands?

Even riding the bus typically involves some walking, and it gets you out of stressful traffic.

My husband and I have been a one-car family for over a year and it works out fine. Some days he rides the bus or bike commutes. And if I’m going downtown, I ride the bus. That takes less time and costs less than trying to find a place to park.

I also regularly walk or bike the 1-1.5 miles each way to the bank, post office and office supply store. That’s good for my pocketbook, my waistline and my dog. And some of my best business ideas come when I’m out of the office.

5) Turn it Off

Thanks to the outdated advice that you could wear out your computer by turning it on and off, my folks still leave their computer on all the time (no matter what I tell them). I’ve learned firsthand that you’ll burn out the fan and overheat the processor long before you’ll wear out the start button.

So turn computers off at night, and your monitor and printer too. Those “vampire devices” still suck energy even when they’re on stand-by. Plug all your vampires into one power strip so you can turn them off with one switch.

6) Think Inside the Box

Reuse packing boxes and manila envelopes whenever possible. Then pack with newspaper. This keeps packaging costs way down. If you do a lot of shipping, consider purchasing biodegradable corn starch “peanuts”.

You can also reduce the size of product packaging and the number of inserts to save money and cut down on waste.

7) Recycle Your Electronics

Go beyond paper, glass, plastics and aluminum. Radio Shack takes used household batteries and cell phones. Most used computer shops will recycle your monitor and your pc.

Are you so busy working “in” your business that you have no time to work “on” your business?

Are you so swamped taking care of your current clients and putting out fires that your marketing efforts have fallen by the wayside?

If so, this can be catastrophic for you.

Because if you don’t market your business enough, no one will know you exist or what you sell. Let alone why they should buy. And even if they’ve bought from you before, there’s no guarantee someone’s going to remember you down the road if you don’t stay in touch.

No matter what you do for a living, if you’re an entrepreneur you absolutely, positively must make time for marketing. Plus, there’s no better time than a recession—when others are scaling back—to claim your share of the market!

That’s why this month I’m interviewing Karen Leland, author of Time Management In An Instant: 60 Ways To Make The Most of Your Day and six other best-selling books. She’s going to share a variety of simple, but strikingly effective ways you can make time for marketing everyday.

Just click here now to register for the FREE call.
http://success-stream.com/teleseminar-22.htm

Discover exactly how to:

  • Avoid the time traps that lead to lost business, missed opportunities and unfulfilled potential.
  • Navigate today’s interruption—driven, multitasking-filled work day with enhanced focus and concentration
  • Clear out the mental and physical clutter that steals your attention from critical tasks
  • Spend your time and energy more efficiently so you can work smarter, not harder
  • Conquer procrastination by making conscious choices
  • Overcome overload and actually get something done towards achieving your goals!

Karen is an internationally sought after speaker and bestselling author of six business books. She is a renowned expert on time management, and I’m thrilled to have her on this month’s call.

Remember, the call is free, but there are only a limited number of spots, so claim yours today by going here right away.
http://success-stream.com/teleseminar-22.htm

And if you can’t make it, don’t worry. You can reserve your copy when you register.
http://success-stream.com/teleseminar-22.htm

“See” you on the call!

While Google Analytics gives you all the info you need to calculate your return on investment, it doesn’t do the mathematics for you. However, the team at Intuitive Websites has developed an online ROI calculator that enables you to determine the return from Web marketing efforts for a lead generation or eCommerce Website once you have all your analytics.

Check it out here:
http://bit.ly/bEZNUT

Okay, while I’ve never been a huge TV watcher, I have to admit that I’ve recently been sucked in by a few shows. Most recently I’ve gotten a bit hooked on American Pickers.

This show features two guys with a company called Antique Archaeology who travel around the country buying random, often rusty, antiques people have collected. Then they resell the items later for a profit through their store in Iowa.

It’s fascinating to see the “junk” that has real resale value. And it’s even more fascinating to hear the stories behind the antiques they see and buy. But in addition to that, there is a huge sales lesson to be learned from watching how these guys operate.

You see, while sometimes they have a hot lead, often they’re doing cold calls. They just pull up to a house with a ton of random stuff in the yard (you know, rusting cars or tractors, old signs, hubcaps, you name it). Then they knock on the door and hand the owner a list of the sorts of things they’re interested in.

If they have what the American Picker guys are looking for, the “junk collectors” are typically thrilled to show off their collections and share their stories with a couple of interested and knowledgeable fellow “pickers” like Mike and Frank. So you get a glimpse inside history as they unveil garages packed with old cars, bikes, signs, pottery and who knows what else.

The real lesson for us entrepreneurs though, comes when you watch the guys try to make their first purchase. Because, the amazing characters they meet aren’t always willing to let go of their treasures (any more than your clients want to part with their dollars)!

Whether it’s for sentimental reasons or simply because they are hoarders by nature, it’s often hard to break the ice and get them to part with that first item in exchange for cold, hard cash. So while the guys on American Pickers might be buying instead of selling, you can learn a lot by emulating what they do.

1) They don’t try to buy right away. Mike and Frank don’t just walk into someone’s shed and make an offer. First they work to develop a real relationship and connection to the person. They make it clear they share the collector’s passion for antiques. And that creates that know, like and trust factor that’s oh so important.

This works equally well in any business. Get to know your clients, then let them get to know you, and it’s much easier to make a sale down the road.

2) They start small. Rarely do the guys throw out an offer for a big-ticket item (a car, or motorcycle) right off the bat. Instead they try to break the ice with something that’s less consequential (oil cans, a small sign). Once they get the first yes, it’s much easier to get the next one, and the one after that.

You can do the same by offering options at a variety of price points. Then start by trying to sell something at the low-end. Once you get the first sale follow up immediately with a second offer at the same price or higher. And stay in touch with more offers down the road.

3) They don’t give up easily. I’ve watched those guys get no after no before finally finding an item the collector is willing to part with. But they don’t let those first few no’s stop them. They just keep making different offers on different items until they get a yes.

If you want to make sales you have to do the same.

4) They make sure it’s a win-win. While Mike and Frank are clearly trying to make a buck on the resale of the items they buy, they never try to screw the other person to make that buck.

They understand that if the other person doesn’t feel there is value in the deal—and they’ve been treated with respect—they won’t be able to buy anything else. This is always true whether you’re on the buying or the selling side of the deal.

5) They know they’ve done a great job when they get asked back to a place to pick it again. You know you’ve done a great job when people come back for more. 

Okay, I can totally admit there have been many times when I felt guilty for making taking care of myself a priority. But I’ve also learned the hard way that if I don’t, my business suffers. Because it’s hard to do good work if you’re exhausted, sick, in pain, or worse, in the hospital.

That means you need to get enough sleep, eat healthy food regularly (no meal skipping), get some exercise, and spend some time just relaxing away from the TV, phone and computer—whether that’s by reading a good book or enjoying a hot bath or a massage. That, and have some fun (laughter is the best medicine after all)!

Do this, and you’re going to be happier and healthier. That translates into having more and better energy to focus on growing your business.

Apr
13

Business & Other Goal Quotes

Posted by: Stacy Karacostas | Comments (1)

I’m a bit of a quote junkie. It’s just so comforting to know others have been where I’ve been and found their way to something better. Or to discover just exactly the words I need to hear to keep me moving forward with my businesses and other goals in life.

That’s why, every so often, I like to share a short list of my recent finds and current favorites with you. May they inspire you to take more chances, live life to the fullest and be phenomenally happy and successful in whatever you choose to do!

1.    ”There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” – Albert Einstein

2.    ”You’re not going to do good work if you’re not choosing something because it inspires you.” – Maggie Gyllenhaal

3.    ”People don’t read advertising, they read what’s interesting. Sometimes, it’s an ad.” – Howard Gossage

4.    ”Social media is like teen sex. Everyone wants to do it. No one actually knows how.” – Avinash Kaushik

5.    ”Understand that the right to choose your own path is a sacred privilege. Use it. Dwell in possibility.” – Oprah Winfrey

6.    ”A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.” – Nolan Bushnell

7.    ”Begin somewhere; you cannot build a reputation on what you intend to do.” – Liz Smith

8.    ”Where your passions intersect with the needs of the public, therein lies your vocation.” – Aristotle

9.    ”A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill

10.    ”The real contest is always between what you’ve done and what you’re capable of doing. You measure yourself against yourself and nobody else.” – Geoffrey Gaberino

11.    ”The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

12.    ”Success isn’t a result of spontaneous combustion. You must set yourself on fire.” – Arnold H. Glasow

13.    ”Live a balanced life — learn some and think some and draw and paint and sing and dance and play and work every day some.” – Robert Fulghum

14.    ”Life is what happens to you while you’re busy making other plans.” – John Lennon

15.    ”Blessed is he who has learned to laugh at himself for he shall never cease to be entertained.” – Shirley Maclaine

Every year Miriam Webster, the dictionary people, publish a list of the latest words to be officially added to the American English lexicon. Not only are the fun to know, they’re a terrific way to get a sense of what’s on people’s minds, what’s new and what’s become commonplace. And that’s always good for your business.

Here are a few of the more interesting ones from 2009:

These first few point to increased interest in both personal health and environmental health.

1.    acai
2.    goji
3.    carbon footprint
4.    locavore
5.    green-collar

The power of the Internet to empower the average person continues to rise. Here are just a few ways anyone can get connected with or in front of hundreds, thousands or even millions of people.

6.    fan fiction
7.    flash mob
8.    vlog
9.    webisode

You know people’s vacationing habits are changing when a new word is invented to describe them. The crashing economy of 2009 brought us:

10.    staycation

Find the complete list and links to the definitions at http://www.merriam-webster.com/info/newwords09.htm

Why do you do any marketing or advertising?

It’s probably not just to put pretty pictures into the world… Or kill trees…

You want to get clients or customers, right?

Sure, a big goal is getting the attention of your ideal client and letting them know what you have to offer. But just doing that is not enough.

The real goal of marketing and advertising is to get people to take action—whether that’s picking up the phone, emailing, subscribing, walking in your store, or busting out a credit card and buying something right now.

The thing is, most entrepreneurs forget all about this when they put together their marketing materials. So they spend a ton of time and money creating attractive pieces that are basically just a bunch of company info.

They talk about who a company is, what they do or sell, how they do it and who their clients are. Then they stick their contact info on there, send it out into the world, and wait for something to happen.

Only it never does. Or if it does, the results are nowhere near what they’d hoped for. Sound familiar??

—–
What’s stops prospects from taking action?
—–

Well, it could be the benefits of what you’re offering aren’t clear and compelling.

Or your writing style isn’t friendly, readable and engaging.

It could also be you didn’t get it in front of the right people.

Or you didn’t provide enough info for them to confidently take the next step.

But let’s say you did all those things, and still didn’t get any response. There is one more that might be missing. And you can add to every piece of your marketing and advertising to dramatically increase response rates…

A “call to action”!

—–
What, exactly, is a call to action?
—–

Fundamentally, it’s where you tell someone exactly what to do next if they are interested in what you are selling.

On TV infomercials, it’s where the announcer says “Call 1-800-buy-this within the next 30 seconds to get your super juicer and the special, bonus slicer-thingy for just $9.95”.

In a print ad, it might be “Visit www.dogtricks.com to get your F*ree report 7 Fun Tricks You can Teach Any Dog in Five Minutes”

Or “Call Jennie at 867-5309 and mention this offer to save 50% on your first consultation” on a brochure.

On a Website, it could be as simple as “Visit my services page (insert link) to learn more about what I can do for your business…” OR it could be a subscription box with instructions. Even a “Buy Now” button is a call to action.

Why is a call to action so important?

—–
“If you don’t tell someone what to do next, there’s no telling what they might do.”
—–

Life is busy and full of interruptions. Even if someone is ready and willing to buy, they might not be sure what to do next if you don’t tell them. Or they could end up going to the bathroom, answering the phone, or clicking to another Website as easily as calling you.

And haven’t we all had the experience of finding something on the Web, but not being able to figure out how to buy it???

Your job is to make it dead easy for them to take action…and ideally the action you want them to take.

—–
How do you create a powerful call to action?
—–

STEP 1: Decide exactly what you want someone to do after they read your Web page, ad, brochure, or whatever.

STEP 2: People need a good reason to take action. So make them an offer they can’t refuse. These days, a f*ree consultation isn’t enough. A lot of folks think this just be a pitch-filled waste of time. Ditto for just saying sign up for my f*ree e-newsletter.

STEP 3: Tell them exactly what to do to take advantage of your offer. IE: Do X to get Y

STEP 4: Make it painfully easy. Put the phone number, link, Web Address, BUY NOW button right there. Don’t assume they’ll take time to find it in the small print on the back of your brochure.

STEP 5: Whenever possible, add incentives to take action now with limited availability (only 10 left!), deadlines, or special sale prices. People are busy. The more reasons you can give them to take action now, the more likely they are to do so. If they wait they probably will never do it. But be sure to do this honestly. If you say you only have 12 left, you better only have 12.

That’s it. Give ‘em a good reason to take action, tell ‘em exactly what to do, and make it easy as pie to do so. You’ll be amazed at how many more people actually do.

Want help creating a powerful call to action with an offer they can’t resist? You’re in luck!

I have two open spaces left in my calendar for 1-hour, one-on-one consults in the next few weeks. Just reply to this email and we get a time on the schedule.

Here’s a list of handy tools and tricks that can help simplify your tweeting, blogging, and social networking efforts:

1.    Hellotxt.com – I use this micro-blogging aggregator to instantly update my status on virtually all of my social networks at one time. While there are other great tools for this you can investigate, this is the one I use. (You might Google “microblogging aggregator.”)

2.    SocialOomph.com and Hootsuite.com – These nifty services can
do a whole bunch of things including:

  • Acting as a microblogging aggregator
  • Sending out an automated tweet when someone follows you, and
    auto-following them back
  • Forwarding you any direct messages sent to you via Twitter
  • Tracking when someone uses your hashtag
  • Having your preset tweets to go out at certain times and days. This is especially handy if you’re going out of town, but good any time to keep your “tweet stream” fresh.

3.    Utterli.com – I use this free service to create audio podcasts (with transcripts even), and have them post automatically to my Website and blog. All you need is a phone and you’re good to go.