Comments on: 3 Marketing Lessons Small Business Owners Can Learn from the Let’s Refuel America $2.99 Gas Deal Offer on New Car Sales http://marketing-junkie.com/3-marketing-lessons-small-business-owners-can-learn-from-the-let%e2%80%99s-refuel-america-299-gas-deal-offer-on-new-car-sales/?utm_source=rss&utm_medium=rss&utm_campaign=3-marketing-lessons-small-business-owners-can-learn-from-the-let%25e2%2580%2599s-refuel-america-299-gas-deal-offer-on-new-car-sales Fri, 05 Mar 2010 13:32:17 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Judy Dunn http://marketing-junkie.com/3-marketing-lessons-small-business-owners-can-learn-from-the-let%e2%80%99s-refuel-america-299-gas-deal-offer-on-new-car-sales/comment-page-1/#comment-12 Judy Dunn Tue, 10 Jun 2008 22:06:42 +0000 http://marketing-junkie.com/3-marketing-lessons-small-business-owners-can-learn-from-the-let%e2%80%99s-refuel-america-299-gas-deal-offer-on-new-car-sales/#comment-12 Interestingly enough, I have given a lot of thought to just this topic. When I see the high-speed internet and cable companies offering $29.95 a month for life, all I can think is, "Well, the costs of technology keep falling. Who's to say it won't someday be $9.95 a month and then I'll be stuck paying twenty bucks extra a month—for the rest of my life." With the car offers, I'll bet not many people know that $2.99 gas is in place of the incentives and cash-back deals they normally entice us with. I have an overall problem, an ethical problem, I guess, with marketers who aren't upfront with what the actual offer is. One thing for sure: the auto manufacturers are speaking to our pain, which is one lesson we can take away from this. Interestingly enough, I have given a lot of thought to just this topic. When I see the high-speed internet and cable companies offering $29.95 a month for life, all I can think is, “Well, the costs of technology keep falling. Who’s to say it won’t someday be $9.95 a month and then I’ll be stuck paying twenty bucks extra a month—for the rest of my life.”

With the car offers, I’ll bet not many people know that $2.99 gas is in place of the incentives and cash-back deals they normally entice us with.

I have an overall problem, an ethical problem, I guess, with marketers who aren’t upfront with what the actual offer is.

One thing for sure: the auto manufacturers are speaking to our pain, which is one lesson we can take away from this.

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