As a small business owner, I love the Internet. So many cool tools are coming out every day that make it possible to do almost anything on a shoestring budget. You can create and sell products, do video and audio, create groups and membership sites, you name it.
It’s the great leveler of the playing field.
A […]
Comments(0) Let’s face it, when you run a small business you need every advantage you can get. And one of the best marketing tools our there in terms of bang for the buck is your Website.
When your Website is designed and built to meet the needs of your customers as well as your business goals, it […]
Comments(0) I don’t watch a ton of TV, but sometimes I do like a little mindless entertainment to unwind. And I always enjoy the nature and Discovery channels.
Besides, if you want to know what the people in your target market are thinking and talking about, you need only turn on the tube to their favorite channel.
Anyway, […]
Comments(0) Are you struggling to grow your small business in today’s weakening economy?
Is your marketing and advertising costing you more than it’s making in sales and new clients?
Do you wish you could have a small business marketing expert answer all your questions about marketing, outsourcing, copywriting and more—without paying hundreds of dollars an hour?
If you live […]
Comments(0) Printer out of ink?
Have you ever noticed that your printer will tell you you’re running out of ink long before it’s true? I print a good bit (handouts for speaking engagements, one-sheets, draft copy that needs revisions, etc.) and noticed this years ago. So I always make a point to keep printing pages until the […]
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In case you don’t like listening to audio’s, here’s the written transcripts
for today’s podcast on "Generating Fresh Article Ideas for Marketing Your
Small Business".
Just the other day, I was on a call with one of my clients who recently
started writing articles to market her small business. Even though at first
she wasn’t so sure she could write […]
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In case you don’t like listening to audio, here’s a transcript of today’s
podcast "So, You Wanna Be a Speaker."
Lately I’ve had lots of people asking me how I got started as a speaker, and
how I land my speaking gigs. So today I thought I’d share a few tips with
you on how to do just that. […]
Comments(5) If you’ve been thinking about using all the latest Web 2.0 tactics and social networking sites to grow your business, but you didn’t know where to start…
Or you’ve already started joining sites and building profiles, but you’re feeling overwhelmed and not sure it’s worth your time…
Join me as interview Web pioneer Aliza Sherman, Named by […]
If you’ve been paying any attention to what’s going on with marketing and copywriting lately, you’ll find more and more guru’s talking about how consumers have become more cynical.
They mention the fact that words like FREE aren’t as powerful as they used to be. That consumers are smarter than we marketers and copywriters think (duh!). […]
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If You’re a Small Business Owner Strapped for Time, Here’s an Easy Way to
Get More Done Every Day.No Outsourcing or Employees Required!A few years ago, when I was working as a full-time marketing copywriter, I
noticed something interesting.Even though by nature I’m not much of a
morning person, I can easily get twice as much quality writing […]
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