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Archive for Small Business Copywriting

Dec

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One Size Bio Does Not Fit All Situations

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One thing I’ve noticed is that people often mistakenly rely on one bio to serve multiple purposes. This is a mistake that can be avoided with some good work that will serve you and your business forever, Phentermine price. Where can i cheapest Phentermine online, If you wear many hats, you need to have bios to suit every occasion.

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Now, use bolding, highlighting, bullets and call-out boxes to create a more complete story for skimmers. That way as their eye skims across the page it picks up enough info to create a pretty clear picture of what you offer, why they would want it, and what they need to do next to get it.

Remember, don’t overdo it. If you bold or highlight too much then you lose your information hierarchy and skimmers can’t tell what’s important, Imovane For Sale.

A Few Final Rules of Thumb for Formatting Copy

Keep sentences short (21 words or less) and paragraphs short (no more than 5 lines). Giant blocks of text and super long sentences are both intimidating and hard to read.

Make headlines bold and at least 6 points larger in size than body text.

Make subheads bold and at least 2 points larger than body text.

Use red and bold for critical information.

Underline links and links only.

Use all caps sparingly. Too many words in all caps makes it difficult for the eye to skim. And online all caps are the equivalent of shouting.

Got thoughts, suggestions or ideas to share on this topic. Please do leave a comment….

Categories : Small Business Copywriting, small business marketing

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Nov

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About the Author

Michele PW (Michele Pariza Wacek), Your $Ka-Ching!$ Marketing Strategist, specializes in is writing copy and creating marketing campaigns that gets people to TAKE ACTION, whatever that action may be (signing up for your newsletter, buying a product, hiring you etc.).

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What’s work for you when it comes to advertising. Thoughts on this article. Please do share by leaving a comment….

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Alertec For Sale, As an entrepreneur, the most important part of getting a Website or blog site that actually drives leads, grows your list and/or makes sales is planning. Buying Alertec online over the counter, The next most important part of your Website is the content, or copywriting, Alertec dosage. Fast shipping Alertec, You can’t just slap any old writing up there and expect it to get your ideal prospect’s attention and sell them on why they need to buy from you. If you really want your site to be effective at growing your small business, Alertec mg, Alertec brand name, typically you can’t even take good print marketing copy and put it up there without at least tweaking it.

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I hear this question from entrepreneurs all the time, Alertec For Sale. Alertec interactions, Often followed by, “Can’t I just put my brochure content up there…Or worry about content later…Or put up a business card site?”

The answer is “Sure, Alertec street price, Alertec price, coupon, you can do any of those.” They’re fine as temporary measures so you can get a site up in a pinch. But I wouldn’t expect to get any leads or sales, buy Alertec from canada. Online Alertec without a prescription, This kind of thrown-together Website might even be worse for your business than nothing at all, depending on the information you do have and how it’s organized, where can i buy Alertec online. Alertec photos, Here's why... Alertec For Sale, If your site creates the wrong first impression, is confusing, or doesn’t tell people what they want to know, most folks will be gone in a heartbeat.

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I know, I know…You’re probably thinking that’s a heck of a lot to take into consideration. And you’re right.

Which is why just slapping up your brochure text or a business card site isn’t going to do the trick. Instead it takes careful thought and planning—combined with on-target, copywriting designed to get your ideal client or customer to take notice, and take action—to really make your site work for you.

But it’s worth it.

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The key is to start by knowing exactly who your ideal client or customer is, and they’re specific wants, needs, goals and problems. Then writing your content to suit them first, and achieve your goals second.

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I’m going to get to that, but first let me give you the upshot of how and why keywords help your search engine rankings…

Search engines have something called spiders that crawl the Web, purchase Imitrex online no prescription. Cheap Imitrex no rx, These spiders go through your site code, looking for keywords that tell them what your site is all about, buy generic Imitrex. Purchase Imitrex online, Then they report back to the search engine database.

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The spiders assume if a keyword (or phrase) is repeated multiple times on a page that must be what the page is about.

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What you want to do is use keywords naturally in your text, where can i cheapest Imitrex online. Usually, repeating any word or phrase two to four times in your body copy is perfect, Buy Imitrex Without Prescription. Rx free Imitrex, How do you know if you’ve overused your keywords. Read your text out loud, order Imitrex from United States pharmacy. Is Imitrex safe, If it sounds like a six year old wrote your copy, you’ve used them too many times, Imitrex dangers. Kjøpe Imitrex på nett, köpa Imitrex online, If it sounds smooth and natural you should be good to go.

2) Proper keyword placement Buy Imitrex Without Prescription, Certain locations in your content are considered more important in the eyes of the spiders (and often your readers). So focus on putting keywords in these spots whenever possible, Imitrex brand name. Order Imitrex no prescription,

Headlines, Subheads and Article Titles – Headlines, no prescription Imitrex online, Cheap Imitrex no rx, subheads and titles tell both humans and spiders what kind of info we can expect to find…Particularly if you use the H1, H2 formatting.

Link text – Anytime you have a link in your text to another page or site, Imitrex maximum dosage, Imitrex class, spiders assume those words indicate what kind of info can be found on the other end of that link. So avoid linking with meaningless phrases like “Learn More” or “Click Here”, real brand Imitrex online. Imitrex interactions, Instead use keywords in your link text.

Beginning and end of pages – Both people and spiders tend to put more weight on what you say at the beginning and end of pages. At the same time, they assume the middle is just additional supporting details, Buy Imitrex Without Prescription. So be sure your keywords are included in the very first text the spiders will read, Imitrex forum. Imitrex images, Then put your list of keywords after the © at the bottom of each Web page.

But you can do more than just put keywords in your Website content…

More Powerful Spots to Put Your Keywords

Once you’ve got your keywords written into your body content there are a few more places in your HTML code where the spiders might look (you may need to ask your Web master for help with these). Most of these are not visible to Website visitors, online Imitrex without a prescription. Is Imitrex addictive, But they each do their bit to boost your search engine rankings.

1) Title Tag – Buy Imitrex Without Prescription, You know that text you see in the top bar of your Web browser. And the link text you get in search engine results listings, is Imitrex safe. Both of those are generated from your title tag. Plus, the spiders rank your site higher for the keywords in your title.

2) META Tags - This section of HTML code has just one purpose: To be read by the search engine spiders. These used to be really important, but have lost some of their power, Buy Imitrex Without Prescription. However they seem to be gaining power again, and they certainly won’t hurt you.

META description tag. In some search engines, this is where all or part of the description that shows up in search results comes from. So keep this in mind and write a keyword laden description that also entices searchers to click on your link.

META keyword tag. This is where you want to list the top ten or so keywords (or keyword phrases) you’ve used in your content.

3) Image Tags – Search engine spiders can only read text. So images in gif, jpg, or bmp format are just big blank spots. Buy Imitrex Without Prescription, Make them readable by spiders by putting keywords-laden descriptions in your Image Tags.

Keep in mind, incorporating keywords isn’t a quick fix that immediately skyrockets you to the top of the search engine rankings. It is a simple, inexpensive and effective way to make a positive difference in your rankings and drive more targeted traffic to your Website. And well worth the time and effort.

Do you have any other suggestions for using keywords to improve search engine rankings or SEO. Thoughts on this article. Please do share by leaving a comment....

Categories : Small Business Copywriting, small business marketing, Small Business Website

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Imitrex For Sale, Writing for the Web truly is different from writing for print. Imitrex without a prescription, One of the most critical ways it’s different is that people don’t read the same way on the Internet as they do on paper. In fact, buy generic Imitrex, Imitrex canada, mexico, india, many people don’t read on the Web at all—at least not at first. Instead they skim and scan to see if your business has what they’re after, canada, mexico, india. My Imitrex experience, Then, only if they’re really interested will they read your site content word for word, Imitrex schedule. Or do a mix of skimming and reading, Imitrex For Sale. Buy Imitrex from canada, So as an entrepreneur you don’t want to skimp on the amount of Website content (or copy) you write. Because, buying Imitrex online over the counter, Imitrex alternatives, as I’ve talked about in previous articles, your Website has to have all the tools and information it needs to be a good salesperson, buy no prescription Imitrex online. Where can i cheapest Imitrex online, Otherwise it won’t help you grow your small business.

That means your writing has to be friendly and easy to understand, Imitrex recreational. Imitrex For Sale, And your copy has to answer all your customer’s questions and deal with their objections...Then convince them to take action. Imitrex photos, It also has to achieve three core goals:

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That’s a mighty tall order to fill in the 250 words or less some “experts” recommend. Though really, Imitrex natural, Online buy Imitrex without a prescription, it’s not about how many words of copy should go on a page because you need exactly as much as it takes to achieve your goals—no more and no less. It’s about how you write and format that copy, Imitrex steet value. Online buying Imitrex hcl, So, let’s get back to what I was saying about skimming versus reading…

Most people will skim your Website before they read it—at least initially—because they want to see if you have what they are looking for, Imitrex description. And they want to find it as quickly as possible, Imitrex For Sale. Imitrex gel, ointment, cream, pill, spray, continuous-release, extended-release, However, when they’re really interested in what you are saying—or serious about buying soon—then they’ll devour every last word you put up there, discount Imitrex. Imitrex australia, uk, us, usa, Assuming, of course, where can i find Imitrex online, Rx free Imitrex, that it is interesting, informative, doses Imitrex work, Order Imitrex from mexican pharmacy, and easy to read.

So, after Imitrex, Imitrex reviews, since some site visitors are going to read while others are going to skim, you need copywriting that satisfies both, Imitrex blogs. Imitrex used for, How do you do that. Try editing and formatting your Website content with these important rules in mind:

Imitrex For Sale, Banish Big, Bulky Paragraphs

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Stick to one point and state it early in the paragraph, Imitrex For Sale. People who skim read the beginning of a paragraph far more often than they read the whole thing. And the last thing you want to do is bury critical information where it won’t get seen.

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It’s easier to both skim and read ideas that are broken down into bite-sized pieces. So keep sentences around 20 words or less. Imitrex For Sale, This seems hard at first, but you can almost always find a way to break a long sentence into two shorter ones. Use Tools/Word Count in Microsoft Word to keep yourself honest.

Use 5 Cent Instead of 50 Cent Words

Long words take more thought, and are more likely to be misunderstood, than short ones. Plus, these days most people (even college educated ones) read most comfortably at about an eighth grade level. So anytime it’s possible to use a shorter word, or two short words instead of one long one, do it. The exception: if the long word is specific to an industry or market you are trying to reach, then by all means use it.

Catch Their Eye

One of the best ways to make your copy both skim friendly and effective is with well-written headlines and subheads, and well-placed bolding and highlights, Imitrex For Sale. Someone should be able to skim nothing but these to get all the major points and decide whether or not to read deeper.

Bring On the Bullets

Next to headlines and subheads, bullets are one of the best tools for satisfying both skimmers and readers. Just make sure each one provides a clear, compelling benefit—not just a feature. Because it’s not just about what your product or service is or does. It’s what it does for your customer that matters.

By writing and formatting your small business Website content with these rules in mind, you make it easy for people to find exactly what they are looking for in an instant. And you can write as much copy as you need to satisfy anyone who wants to read more, and convince them to take action.

Share your thoughts on this subject by leaving a comment below..

Categories : Small Business Copywriting, Small Business Website

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Overblown promises (Lose 30 pounds in one week with no dieting or exercise)

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General statements meant to speak to the greatest diversity of prospects

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Specific nouns and adjectives

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Just switching out a few words and phrases can make a huge difference in your response rates and sales. So grab this list, and use it to make your own Website and marketing materials way more effective.

Want more help writing sales-making Website content and marketing materials. Sign up for my free 7-day copywriting ecourse “Write Money-Making Marketing Materials Like the Pros” right here: http://copyecourse.com/ .

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