Jun
19

Creating a Wow! Experience is One of the Best Ways to Grow Your Business Through Word of Mouth

By Stacy Karacostas

When was the last time you truly had a WOW! experience? I had one not too long ago, and I still can’t stop thinking about it.With spring on the way, it was time to get new flea and heartworm preventatives for my dog, Sadie. I decided to try ordering from 1-800-PetMeds because I had just gotten a discount coupon and catalog in the mail from them. And it turns out they had a couple of items I’d been having trouble finding (all hail the finger toothbrush!)

I had actually called them once before to get more info but didn’t order. The experience was fine that time, but not stellar.

However, this time the customer service guy who answered was top notch. Hw was friendly, passionate and a dog owner himself. He knew the catalog and products backwards and forwards. Plus, even though I had a number of questions for him, he seemed genuinely happy to sit on the phone with me and help.

I was impressed to say the least.

Then, when I opened my package, I found a nice surprise…Three dog biscuits in addition to my order!

I’ve long told vets they should send dog biscuits—or catnip—along with a card to new clients and on pet birthdays, but they rarely do.

Now that I was the recipient, I can officially say it created a Wow! moment for me. And of course Sadie was thrilled to get a couple of surprise treats.

It didn’t cost much for them to do it, but it meant a lot to me. Now I’m a raving fan. And everyone who reads my blog is going to hear about it.

Are you creating a Wow! experience for your clients and customers? If not, think about what you can do for them that’s sure to be unexpected—and appreciated.

Having trouble coming up with ideas?

Spend some time thinking about what keeps you coming back to certain businesses. Then look at every aspect of your customer’s experience and figure out how you can take it from ordinary to extraordinary.

What was your last WOW! experience?

How have you created a WOW! experience for your customers or clients?

Post a comment and let me know…

[tags] Creating a Wow! Experience is One of the Best Ways to Grow Your Business Through Word of Mouth, Wow experience, best ways to grow your business, word of mouth, grow your business through word of mouth [/tags]

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