Do Other People Think Your Website Works Well?
ByWhen was the last time you had other people test your Website? If you’re answer is never, there’s no time like the present. Because while you may think your site makes perfect sense, you’re too close to it to be objective. It might not seem the same way to someone who doesn’t know thing one about what you do or sell.
The solution? Ask a few other people to review your site and answer—at a minimum—the following questions:
> What do I sell or do?
> Who is my target market?
> On a scale of 1-10, how easy it is to find and buy what you want, or take the next step towards hiring me?
> What’s the single, biggest idea or piece of information you’ve taken away from my Website?
You’ll be surprised at how often people’s answers won’t match your own beliefs about your Website. But armed with this knowledge you can make your site better.
“WARNING! You could end up spending WAY too much for a Website that does nothing to make sales or grow your business!!”
Learn:
If you can plan a vacation road trip, you can write a highly effective small business marketing plan with this e-book!
Discover:
Ready to jump-start your small business sales?
Actually, I JUST completed an “Ask Test.” My advice is this: “Be careful who you ask.” For many people (myself included, as witnessed by the big empty box beneath your post that states: “Leave A Reply”), give us an opportunity to express an opinion and we’ll give you an answer about everything except what you asked. I got answers like: “I get what you’re trying to say, but…”. The problem with this answer is it doesn’t tell ME what they “get”, and then we’re off into a laundry list of other things.
Don’t get me wrong; yes, ask! But beyond seeking to communicate your message clearly, remember that it’s still YOUR message. (I was kinda shocked when I first read Steve Jobs never much cared what others thought of his concepts).
On the other hand, asking those questions is a great way to invite people to look at your website, too! Just ask with sincerity, of course.
“Have A Nice Dave.” :)
–Dave Charbonneau, Guy Who Does Stuff
SelfEnterpriser.com
Hi Dave,
Thanks so much for the great comment and advice…WHO you ask is just as important as WHAT you ask! Ask the wrong people or the wrong questions and you won’t get valid responses. Of course, you’re always going to get a few off topic responses no matter what. But hey, it’s still better than guessing. :-)
Warmest,
Stacy
Stacy Karacostas
Practical Marketing Expert
http://www.success-stream.com