http://marketing-junkie.com Fri, 15 Aug 2008 18:28:59 +0000 http://backend.userland.com/rss092 en If you’re looking for new ways to grow your business, and make more by doing less, join me on Wednesday, August 27th when I interview Sheri McConnell Founder and President of the Association for Web Entrepreneurs on her secrets for turning what you know into cash. Ever thought about writing a book ... http://marketing-junkie.com/upcoming-small-business-success-teleseminar-%e2%80%9chow-to-leverage-your-knowledge-into-a-six-figure-income%e2%80%9d-with-sheri-mcconnell/ The growth of Internet sales is causing some interesting tax issues for small business owners and casual sellers. My bookkeeper has spent hours on the phone with the IRS trying to figure the best way to handle the new Washington State tax regulations that went into effect July 1, 2008. You see, ... http://marketing-junkie.com/new-washington-state-tax-laws-for-online-sales-make-life-harder-for-small-businesses/ I was just reviewing a marketing plan for one of my clients. Clearly, they had taken their time and thought about their plan. But they missed a critical piece. And its one most small business owners don’t ever think about. Yet it is the key to making your marketing work ... http://marketing-junkie.com/marketing-your-small-business-requires-more-than-one-shot-tactics/ I just got finished giving a terrific talk on the 7 Deadliest Small Business Marketing Sins to about 60 or so members of the Master Builders Association. I love seeing the light go on when people realize what they’ve been doing wrong and how to fix it! Inevitably, most small business ... http://marketing-junkie.com/the-difference-between-business-to-business-and-business-to-consumer-marketing/ A few years ago, I was brought in by a marketing consultant to do some copywriting for one of his small business clients—a local remodeler. I met with the consultant and client, gathered information, and got ready to start writing. First, I carefully considered the target market, and their needs and ... http://marketing-junkie.com/if-there%e2%80%99s-an-elephant-in-the-room-chances-are-it%e2%80%99s-costing-you-sales/ Just yesterday I was on the phone with an amazing business man. I met him at the biznik BizJamSeattle2008 a couple of weeks ago, and was really impressed with his work, attitude and obvious success. So we were chatting to get to know each other better and see if there might ... http://marketing-junkie.com/small-business-owners-it%e2%80%99s-time-to-let-go-of-the-old-adage-%e2%80%9cif-you-want-something-done-right-you-have-to-do-it-yourself%e2%80%9d/ My husband made an interesting point the other day. It’s one that has a huge impact on how you market your products or services, and what people are willing to pay. He said, “Do you realize people are whining about the high cost of gas, yet happily paying more than $5.00 ... http://marketing-junkie.com/consumer-perceptions-marketing-and-pricing%e2%80%94a-question-to-ponder-that%e2%80%99s-sure-to-impact-your-small-business/ Tired of making too little and working too much? Not sure how much to charge for your services? Whether you’re a consultant, coach, therapist, designer, or you offer some other type of service, setting your rates right is critical to your long-term success. It’s also one of the most difficult jobs most ... http://marketing-junkie.com/small-business-owners%e2%80%a6learn-practical-guidelines-for-setting-and-raising-your-rates/ Like many small business owners, I’ve been experimenting with online social networking as part of my marketing plan. I’ve long been a proponent of offline networking, and in fact launched my last business almost entirely through in-person networking events. Though I still love live networking and belong to a couple organizations, ... http://marketing-junkie.com/bizjamseattle08-and-why-i-love-biznik-for-small-business-social-networking/ I just read a terrific article by Chris Crum at Small Business Newz entitled “Thinking About Rebranding Your Business.” In it, Chris offers some incredibly valuable information about the mistakes business owners often make when rebranding, as well as links to other resources. He also focuses on something I believe ... http://marketing-junkie.com/two-critical-questions-you-should-ask-yourself-before-rebranding-your-small-business/