A few years back, when I transformed my small business from service-based where I delivered all the deliverables, to info-product based where I sell a variety of products, workshops, audios and coaching, I had to change my marketing. Because, back when I was strictly a copywriter and marketing consultant for hire, I could only take on a handful of new clients a month. With my copywriting and marketing skills it wasn’t hard to bring in more serious prospects than I could possibly handle. Now that I have something to sell other than my time the sky’s the limit when it comes to the number of people I can help. So my reach has had to grow in a big way. That means doing a LOT more marketing than I ever did before. For quite a while I got busy marketing my butt off, both online and off. To give you a frame of reference, I typically write at least one blog post, an article for my e-newsletter, a podcast, a handful of emails, and usually another article or two or a press release or video script every week. Plus I regularly post comments and answers on other people’s blogs and social networking site forums. And although my mailing list was growing—as was my customer list—it wasn’t growing fast enough to achieve my goals. So I started doing more research into what works and wasn’t doesn’t when it comes to online marketing. Unfortunately, my frustration only mounted because every suggestion I read about I was already doing. Yet I wasn’t getting the results I wanted, or that the gurus promised. Then I stumbled across some information that really made my head spin. You see, although I was indeed doing everything I was supposed to in order to grow my small business online, I wasn’t doing nearly enough! Turns out that the big guys are getting 10 times the amount of content into the world weekly than I generate in a couple of months! Literally. So they’re reaching a lot more people. And there’s no doubt that once you have the right information and offer going to the right prospects, it all becomes a numbers game. My first thought was “Holy Crap! I can’t generate that much content every week!!” My second thought was, “Okay, how AM I going to generate that much content every week and get it out onto the Web?” While I’m still not doing as much online marketing as some of the big guys (who typically have larger support teams and bigger budgets) I have ramped things up quite a bit. And the results have been well worth it! If you’re doing regular marketing that does get at least some positive results, but your business isn’t growing as fast as you’d like, chances are you’re in the same boat I was…You aren’t doing enough marketing. So start searching for ways to get your message out there in more ways, more often. Automate and outsource as much as you can. And make sure to reuse and repurpose every bit of content you create or information you offer. Before you know your business will be growing like gangbusters! What types of marketing are working best for you? Got any proven suggestions on how to do more marketing (especially more with less)? Please do share by leaving a comment below… [tags] Online, Marketing, Grow, Small Business, Content, Articles, blog post, e-newsletter, podcast, customer list, email list [/tags]