Nine times out of town, when I ask small business owners why someone should do business with them instead of their competition, they tell me it’s their great customer service. Yet everyone knows that very, very few business these days truly offer great customer service. So for the most part that phrase has lost its value in sales and marketing.

Besides, great customer service isn’t just about answering the phone nicely. Or delivering on time. That’s an expected level of customer service. You have to go above and beyond the norm, and over deliver, to make an impact.

Surprise people with something they don’t expect, that has nothing to do with making a sale, and they’ll remember. Make them feel valued and respected. Do something they didn’t ask for but can appreciate (I love sending my clients one of my favorite businesses books as a holiday gift).

Soon they’ll be coming back for more of this special something they can’t get anywhere else. Best of all, this extra something doesn’t have to be big or costly. It just needs to be meaningful.

See what I mean in this short video clip “The Simple Truths of Service” inspired by Johnny the Grocery Store Bagger. It’s about 3 minutes long, a beautiful true story, and a simple reminder of how small things can make a big impact—on other people’s lives and on your business.

Click Here To View The Movie! - http://www.stservicemovie.com/

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