How to Close the Deal by Writing Sales-Making Marketing Copy

Just got done reading copywriting genius Clayton Makepeace’s amazing article on how to write sales making closing copy!

So many small business owners struggle with closing the sale in person. And most have even more trouble trying to make it happen on paper. Why not follow a blueprint from someone who’s made clients piles of money with the written word?

This blog post is a must read for anyone writing Website, sales letter, or any kind of advertising or marketing materials. He covers everything you need to know including:

• Eight steps to a compelling close …
  
• The two spreadsheets you must have to plan a successful final assault …
  
• How to fully dimensionalize the value of your offer in ways that make your prospect eager to buy now …
  
• Two ways to introduce your price without inducing sticker shock …
  
• Five techniques for making your price feel like the bargain of the century …
  
• The secret of creating guarantee copy that pulls double duty …
  
• The #1 mistake even top copywriters make when writing offer copy …
  
• When treating your prospect like a three-year-old pays big dividends …
  
• The amazing power of the “Crossroads Close” – and how it can help send your response through the roof …
  
• The four most effective techniques I’ve ever used when writing my P.S. …
  
• And much, MUCH MORE!

As you’ve probably already guessed from reading just these bullets, there’s more to it than simply making people an offer. But it’s well worth doing the work up front to get the sales you’re after from your marketing and advertising efforts!

Read the entire article right here: http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-close-the-deal.html

[tags]  How to Close the Deal by Writing Sales-Making Marketing Copy, Clayton Makepeace, copywriting, copywriter, closing the deal, marketing, Stacy Karacostas [/tags]