Years ago I was struggling with chronic knee problems. So I went to see yet another specialist to figure out why, even after surgery, I kept tearing the same spot in my meniscus. Back then you actually got to see the doctor for more than 15 minutes, and we hit it off well. Though overall the visit was uneventful. After the usual exams and tests, she gave me new exercises to do while using a machine that beeped when certain muscles fired.  I thought “Oh boy, more exercises...” and went on my way. Then two weeks later, I got a call from the doctor checking to see how things were going! I was blown away!!! Growing up working in my parent’s animal hospital, we always called owners the day after their pets went home from surgery to make sure everything was fine. And they loved the extra touch. But I’d NEVER had a doctor call me—before or since. Yet this small action always made a big impact. Now let me ask you…When was the last time you followed up with your past clients or customers? If you:

• Are pretty sure you sent at least one thank you or holiday card...
• Can’t remember...
• Haven’t ever really followed up at all…

You’re losing business—and money—as a result! Most entrepreneurs spend most, if not all, of their marketing efforts attracting new clients—and hardly any on following up. That’s like pouring water into a holey bucket. Because you have to constantly find new customers, get in front of them until they take notice, then convince them to take action. Whereas past clients and customers already know, like and trust you. And those who just bought from you are most likely to buy again (and sooner than you think). But only if you stay in touch regularly. If you don’t, they fall out the bottom of your business and you have to start the whole process again. While it does take some work to get regular follow-up systems in place, the results are worth it. And you only have to do the work once. Below are six simple and effective ways to follow up, ranging in cost from “nothin’ but your time” to a few hundred a month…Plus tips for automating or outsourcing whenever possible. Cheapest and easiest 1) Pick up the phone and give ‘em a call -- Check in. See how they’re doing. Ask if they have questions. Often you can have an employee, a call center, or a Virtual Assistant do this for you. As long as you provide a script, and a list of common questions and answers, they’ll do fine. 2) Write a thank you card -- A handwritten card is always appreciated. Be sure to write them right after your first meeting or sale. Otherwise, you probably won’t do it at all. You can have an assistant write them for you or use an online service like sendoutcards.com to make it easy. Minimal cost and effort 3) Start a monthly or bi-monthly e-newsletter -- Use an email broadcasting service like 1shoppingcart, constantcontact, aweber etc. to deliver your emails so you’re spam compliant. Then pre-write and preset e-newsletters to go out later. If you’re not a writer, hire someone to write for you. Or, buy prewritten content. 4) Send regular postcards -- Use a simple system like my folks did of creating all follow up cards at the first visit, then filing them in a box by month to be mailed later. Or use an online service like sendoutcards.com to automate it. A little more, but worth it 5) Send a monthly or bi-monthly print newsletter -- To keep costs low, do a single sheet back/front or an oversized postcard. Then pack it with helpful tips, articles, quotes, etc. Again, you can outsource it all to a Virtual Assistant or buy content, if needed. 6) Have a client appreciation party -- Reserve a room in a bar or restaurant, a pavilion in a park, or use your own home or office if appropriate. Ideally, tie it in with a charity or have a raffle. Then send extra invites and encourage clients to bring friends, coworkers etc. These are just a few ideas. It doesn’t matter what you do as long as you do it consistently. So start with one idea. Then once your systems are in place, start doing another one and so on. I promise, it’ll be easy once you get everything up and running.  Best of all, you’ll love the results—and so will your clients. (Here are links to the services I personally use, in case  you’re interested… - Jim Palmer’s Newsletter Content Service - 1shoppingcart email autoresponder and/or ecommerce system - VAs who do terrific newsletter content and/or layout (both print and email): www.keyadministration.com and bsetc.com)