Mobile Advertising—Wave of the Future, or Just Another Way to Annoy People?
Lately, I’ve been reading more and more about the future of mobile marketing and advertising. Thanks to our addiction to mobile electronics, companies are looking for ways to send ads and promotions direct to your cell phone, blackberry and other Internet enabled devices.
Of course, the part their struggling with is how to invade people’s personal space like this without pissing them off. Because even in today’s consumeristic world, people still believe some places and spaces should be off-limits.
Advertisers have already run into some pretty serious backlash when they’ve tried running promotions on social networking sites. And goodness knows you can get flamed right out of a lot of sites if you blatantly promote your wares.
So, one idea that’s being proposed by some cell companies is to pay you for the right to advertise to you. The basic idea is you’d get your cell service at a greatly reduced rate if you allow advertising on your phone. Then, the next time you’re walking past a Starbucks, say, you might see an ad for a coffee special tempting you to come in the door.
I’m sure some folks would be happy to get a free or reduced rate on their cell service in exchange for this seemingly small intrusion. But how many?
Me personally, you couldn’t pay me enough to let companies send ads to my phone! I don’t even like to have the darn thing on or with me half the time—let alone have unsolicited ads showing up and sucking away my time and attention.
What’s your opinion?
Is this a worthwhile wave of the future, or just the latest version of having a telemarketer call you at home during dinner?
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