1) Go ahead and write like you normally would. Then go back and search for all the words with 3 or more syllables. See if you can replace them with one or two shorter words. Better is better than preferable. 2) Remember this rule…If you wouldn’t hear someone say it at a bus stop don’t use those words or phrases in your copywriting. 3) Read what you’ve written out loud, or better yet, have someone else read it for you. You’ll quickly realize which parts sound like you speaking and which don’t. 4) If you’re still having trouble, try recording yourself talking about your products or services to a friend. Then have that transcribed and edit from there.
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