Small Business Marketing Prescription

"Your Once-a-Day Small Business Marketing Prescription"

With the economy going down the tubes, many small businesses are suffering
slowdowns right now. Yet my own, ongoing business success shows it doesn’t
have to be that way. So what do you need to do to make sure your business
keeps growing when times are tough?

It’s simple.Make marketing your business a priority.

If you’re like most of the entrepreneurs I talk to, chances are marketing
only happens when you have extra time, extra money, or business gets slow.
This is a huge problem-especially with the current state of the economy!

It’s all too easy right now to sort of hunker down, pull back your reach,
minimize your expenses, and hope to weather out the storm. But that isn’t
the best way to make sure your business not only survives, but
thrives-whether times are good or bad. Because if you do that, by the time
people are ready to start buying again they will have forgotten all about
you and what you offer.

That means you need to be doing some kind of marketing on a regular basis.

Keep in mind; marketing doesn’t have to be expensive to be effective. But it
does have to be consistent. Think of it a bit like taking your vitamins
every day to make sure you stay healthy.

I recommend setting aside 15-30 minutes at the start of each day to do one
thing to market your business. And by the start of each day, I mean before
you start answering emails, putting out fires or helping clients.

Get in the office early if you have to, then pick up the phone and call one
client or customer just to see how they’re doing.Write a thank you
card.Follow up with someone you met networking.Start work on an article or
new promotion…Or post a comment on someone else’s blog.

The possibilities are endless. And it doesn’t have to take long or cost a
fortune. You just have to commit to doing it daily.

By making marketing your first priority each day, even if you don’t always
manage to make it happen, I guarantee you’ll be doing way more than most of
your competition. And soon it will become a habit.

The result? When people are ready to buy they’ll think of buying from you
first. Before you know it, you’ll have a steady stream of customers flowing
in the door!

What are you doing to market your business that’s simple, inexpensive and
works like a charm?

Please do share by leaving a comment below.