Small Businesses Survive by Embracing Change

Change is in the air.There’s no doubt. From the failing economy, to the
wounded environment, to the hope for a better America-and a better
world-inspired by our new president things are definitely different than
they were a year ago. While on the one hand many of us are excited and
thrilled about potential changes for the better, on the other hand it’s easy
to be nervous or concerned about the effects these changes may have on your
business.

On top of that, many small business owners are so busy with the day to day
tasks of running their businesses they don’t even have time to THINK about
how to meet this changing future head on. Instead, they’re toiling along,
nose to the grindstone, hoping that the changes will either be for the
better or not have too much of a negative impact on them.

This is nuts!

The Internet has redefined the way you can market your business. People’s
spending habits are changing. The costs of manufacturing and shipping goods
are overall on the rise, and will probably continue to increase along with
the cost of a barrel of oil (and just think what a carbon-tax would do!).
And the younger generation is, thankfully, making all things "green" a
priority.

If you want your business to survive-and even thrive-in the new world
economy that’s on the horizon chances are good your business must evolve to
meet these changing needs and demands.Whether that means offering new
products or services, delivering them in a new way, or changing your
marketing tactics or message. But how do you know for sure you need to
embrace change?

Well, one good sign is that your business is already slowing down or drying
up. But there are a few more classic signs that you may need to rethink how
you do business or risk your business dying out like the dodo in a changing
world…

1) You avoid embracing new technologies because they’re too

complicated, costly or confusing

2) You, or others in your company, regularly say "That won’t

work for us" or "We’ve always done it this way"

3) When presented with a new idea, your first thought is "Great

idea, but I’ll never get my employees-or customers-to do it

that way."

4) You rarely, if ever, take time to study what’s new in

your industry (let alone what’s new outside it) and

consider how that might affect you.

5) You never seem to have time to make changes-even ones you

know are important.

If any of these sound familiar, you need to take a long hard look at

your business and figure out what needs to change. Because the last thing
you want to do is watch the world race on without you.

What are you changing to ensure your continued success?

What new technologies have you embraced recently that are really working for
you?

Please share what you’ve learned by leaving a comment below.

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