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Feb

Entrepreneurs, Book that Next Appointment or Consultation Now!

Posted by: Stacy Karacostas | Comments (0)

Are you missing out on a lot of additional business because you’re failing to ask your current patients and clients one simple question? Many of the small business owners, consultants and service providers I use on a regular basis are. And you could be too. Let me share a few examples of exactly what I’m talking about… My massage therapist actually pushes me to their online calendar versus booking me a new appointment while I’m there. She does it in a very offhand way as though she doesn’t want to bother me about it. The online calendar is fine when I’m home, but why not book my next appointment right then? My hairdresser offers a free touch up within four weeks of your last cut. I rarely take her up on it because I always forget to schedule it in time. Then I wait probably three to four weeks longer than I should to get it cut too. If I (and every client) came in for two more cuts a year because we booked before we left, she’d add a tidy sum to her bottom line – especially once you count the extra product sold too. A few months ago I started seeing a new acupuncturist. We began what was likely going to be a multi-appointment course of treatment. But I started feeling better, then life got in the way and I just never went back. She could have easily kept treating me if we’d booked on the spot. Some time back I hired a consultant to help me make some decisions regarding a new brand launch I was working on. I hired her once, it was a great conversation, and I considered hiring her again. Had she asked at the time, I probably would’ve booked another hour consult. But she didn’t. If any of these folks had simply asked to book my next appointment at that time, I would have done it. They could have helped me more. They’d be taking a task off my future to-do list and making my life easier. And they’d make more money with less effort. In other words, it would be good for everyone involved! Now I’m not saying you need to be pushy or salesy. I’m suggesting that at the end of your time together with a client or patient, simply ask, “Would you like to go ahead and book your next appointment (or meeting, or consult) now?” If they say no, that’s fine. But you’ll be surprised by how many people will happily say yes. And how much faster and easier your business will grow as a result. Do you book your next meeting or consult at the end of the current one? If so, does it work well for you? If not, why not? Please do share your thoughts by leaving a comment…

Categories : Small Business Success

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Jan

Clear Out the Old and Make Room for the New – In Business and Life

Posted by: Stacy Karacostas | Comments (0)

It’s the start of a new year. For many of us, thoughts turn to making resolutions – or at the very least finally tackling that messy closet, or those piles of papers, or organizing some aspect of your business. Because we all know how good it feels to have a nice, clean space with everything organized and in its place. Plus, I’m a firm believer that if you want something new in your life you need to make room for it. Whether that means you need to clear things out mentally, emotionally or physically. The hard part is making time to get it done. Because no matter how good it feels when you finish cleaning and organizing, it’s rarely something most of us feel like doing. I find it helps to get reminders from outside myself as motivation. So here are a few of my favorite motivating quotes to help you get 2012 started right by clearing out the old and making room for the new. “Clutter is stuck energy. The word 'clutter' derives from the Middle English word 'clotter,' which means to coagulate. And that's about as stuck as you can get.”--Karen Kingston “Nothing is so fatiguing as the eternal hanging on of an uncompleted task.” --William James “The sculptor produces the beautiful statue by chipping away such parts of the marble block as are not needed-it is a process of elimination.” --Elbert Hubbard “The bad news is time flies. The good news is you're the pilot.” --Michael Altshuler “Life is really simple, but we insist on making it complicated.” --Confucius “Make room for the new you. You may not have totally determined who the new you is going to be, but you probably have decided that there are some things about the current you, that you want to change. Well while you are working on what the new you will be, start 'cleaning out a room' for the new you to live in. Get rid of the junk in your life both physical and mental that doesn't fit you anymore. Take things out of your schedule that are taking your time away from finding out what you want to do. By making room for the new you, you will create a vacuum that the new you will rush in to fill and you will be on your way to the top.” --Edward W. Smith, Sixty Seconds To Success The most important thing is to get started. So pick a project, whether business or personal, then break it down into smaller parts and tackle one bit each day (or week until it’s done). When you stop letting unfinished projects drain your energy, and you create organization and space for new things in your life, you transform your world. Here’s to an amazing year! May this one be your best yet!!

Categories : Small Business Success

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Jan

Are Your Business Goals Undermining Your Personal Goals?

Posted by: Stacy Karacostas | Comments (0)

2012 is here. If you’re like most entrepreneurs, you’re thinking about what you want to achieve this year. Hopefully you’re also looking back and thinking about what worked and what didn’t, and what you loved about your small business and what you hated. Because that’s the only way to know what needs to change to make you more successful this year. On top of that, all too often I see small business owners set business goals that are completely in opposition to what’s most important to them personally. For example, if you want to spend more time with your kids, but you decide to host a weekly radio show, your professional and personal goals are out of whack. That means you’re not likely to be happy with your results at the end of the year. So the Business Lifestyle Architect in me wants you to look at what you really want and need in your life and your business. Then design your 2012 goals and plans to achieve both. To help you with that, I’ve put together a series of 5 simple yet powerful questions you can and should be asking yourself. Ready? Grab a pen and pad (or sit down at your keyboard), set aside 15 minutes, and get started. 1) What are your top 3 personal goals or priorities? I’m not talking about business goals or how much money you want to make here. I just want to know what’s most important to you in your personal life. Is it getting or staying in shape, spending more time with family or friends, pursuing a hobby, traveling, buying a new house, something else? Be as detailed and specific as possible. 2) How do you plan to achieve these goals? Be specific here about the steps you plan to take or changes you plan to make. And make sure to include deadlines or start dates. 3) What are your top 3 business goals or priorities? Again, be as detailed and specific as possible. Don’t just say “make more money”, or “launch a new product”… Say, “Get 10 new clients per month and earn an additional $100,000 this year”. 4) How do you plan to achieve those goals? Write a short synopsis of what you plan to do to make your business goals a reality. So if you want 10 new clients a month you might decide to start doing public speaking, or email marketing, or launch a new program, or create affiliate partnerships. Whatever it is you plan to do, list it out next to each goal, and again, be sure to include start dates and due dates. 5) Which, if any, of your business goals support one or more of your personal goals? If there are any that don’t, then you definitely need to rethink those business goals and how you plan to achieve them. Because if all you ever do is focus on your business goals – or you look at your business and personal goals separately – I can tell you from experience your business will take over your life. So if you want to be both successful and satisfied as an entrepreneur, be sure you always consider both. While it’s great to do this at year’s end, these questions are something I recommend you bust out and look at more than just once a year. In fact, I recommend you go through these bi-annually at a minimum; quarterly is better. Remember, life is for living – not just working. So use these questions to help you do more of the former while enjoying the latter more. Got thoughts on this subject? Other suggestions? Please do leave a comment…

Categories : Blog

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Jan

A Simple Secret for Making More Affiliate Sales

Posted by: Stacy Karacostas | Comments (0)

Do you have an affiliate program yet? If not, you should. And if you already do – or you regularly promote other entrepreneurs as an affiliate – then today’s article has a simple yet powerful tip to make your efforts more effective. But let me backup here and make sure we’re on the same page... In case you aren’t familiar with affiliate programs; they’re basically a simple way for others to refer prospects your way online and get credit for it. And they’re great for small businesses. Typically, you set up an affiliate program using your shopping cart or other online tool. And you make sure to include a set affiliate commission (basically a referral fee) of either a dollar amount or a percentage of the price for anything you’re trying to promote. Then you invite people to join who know, like and trust you and would be willing to promote your stuff to their community. Each person who joins gets their own, unique affiliate link. This lets you track who sends you each new client or customer so you can pay them their fee. Once you have a few affiliates, it’s time to promote your products, events and/or services via your new affiliate partners. That means you’re going to put together emails, Facebook posts, tweets, ezine blurbs and more for them to use. Now, here’s where it gets tricky... In order for an affiliate program to be successful, the affiliate link included in each promo needs to send prospects directly to the page for that product, event or service. NOT to a generic products or events page, or worse to your home page. Do this and you WILL lose sales. The problem is, every affiliate is automatically issued their own affiliate link via the system. And that link goes to one Website page and one page only. So what do you do when you want your affiliates to send prospects directly to a specific page for a new product, service or event (Or when you want to promote a new product as an affiliate, but you only have the one link)? You could set up separate affiliate programs for each item. But that’s a huge pain on your side. Plus then affiliates have to sign up to promote each one. Uggh. Instead, here’s a cool little trick to customize affiliate links I learned years ago from my VA Erin Blaskie... All you need to do is add this little piece to the end of the affiliate link (be sure to include the landing page URL): &u=www.URLHERE.com So let’s say the generic affiliate link is: http://www.myshoppingcart.com/app/?af=651317 But you want the link used to promote your new book, “Buy It Now” from buyitnow.com. In that case you simply copy and paste &u=www.buyitnow.com to the end of the affiliate link like so. http://www.shoppingcart.com/app/?af=651317&u=www.buyitnow.com Make sure there are no spaces between the original link and the bit you just added and it should work like a charm. Of course, be sure to test it before you use it yourself, and advise your affiliates to do the same. Then shorten it using a service like bit.ly or tinyurl.com for ease of use. Simple. Effective. And sure to increase your affiliate-based sales. Was this affiliate program link tip helpful? Do you know another way to do this? Please leave a comment below…

Categories : small business marketing, Small Business Sales

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Jan

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What are your thoughts on this article. Please do share by leaving a comment….

Categories : small business marketing, Small Business Sales, Small Business Success

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Dec

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Dec

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Services vs. Products: The Marketing Difference

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Services are initially intangible. Products are decidedly tangible.

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Most everyone reading this article offers a service:

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Knowing that offering a service means you have to connect with your ideal client and that she’ll invest with you if Ambien For Sale, she trusts you, what can you do to increase your credibility?

Walk your talk

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What are your thoughts on this article. Please do share by leaving a comment….

Categories : small business marketing

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Dec

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Buy Xanax Without Prescription, The following was originally written and sent out by my friend Scout Wilkins on 11-11, but I thought the message well worth sharing today. Xanax class, Read, enjoy and (if you live in the U.S.) have a very Happy Thanksgiving, Xanax pics. Xanax brand name,

The Magic that Is Today

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About Scout

Scout Wilkins is a bridge to your unconscious mind, Buy Xanax Without Prescription. Xanax coupon, She works with powerful, passionate people who feel like they have hit a wall, Xanax long term, Xanax without prescription, and they want to love their life and they want to feel unstoppable.

When your heart demands more, Xanax images, Purchase Xanax online no prescription, Scout will take you deep to connect completely with that deepest part of yourself. So you experience far more engagement and get real results, about Xanax. Purchase Xanax, So you feel more joy, more meaning, Xanax without a prescription, Order Xanax no prescription, and live more LIFE.

Visit http://scoutwilkins.com to download her free e-book and audio.

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