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Nov

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Keep sentences short (21 words or less) and paragraphs short (no more than 5 lines). Giant blocks of text and super long sentences are both intimidating and hard to read.

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Use red and bold for critical information.

Underline links and links only.

Use all caps sparingly. Too many words in all caps makes it difficult for the eye to skim. And online all caps are the equivalent of shouting.

Got thoughts, suggestions or ideas to share on this topic. Please do leave a comment….

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Do you use Calls to Action on your Website or in other marketing materials. What works best for you. Please do share your thoughts on this topic….

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