Archive for Selling
Want to Get More High-Paying Clients Without Doing More Selling?
Posted by: | CommentsWanna learn a proven effective approach for attracting your ideal (and highest-paying) clients, without feeling like a slimy, pushy salesperson?
Or how ‘bout systems for running your business that let you consistently make more money—without running yourself ragged?
Who wouldn’t, right?!?
For most small business owners, the two hardest jobs are:
1) Getting new clients in the door
2) Finding time to get everything done
The thing is, once you know how to attract your ideal client, you really don’t have to do much selling. In fact I’ve found it’s easier to target my ideal client, and get paid what I’m worth, by using “Pull” style marketing focused on helping and building relationships instead of “Push” style marketing that’s focused on making sales.
Pull marketing draws your idea clients to you like bees to honey, instead of forcing you to chase them like a lion on the hunt. And it’s especially easy to do these days thanks to the Internet.
You don’t even have to do all the work yourself (nor should you)! That’s one of the beauties of attracting clients instead of going after them—especially on the Web. You can automate or outsource a lot of it.
While I’ve learned a good bit about all this by doing it myself over the past few years, I’ve found someone else who’s actually developed an entire “Client Attraction” system—Fabienne Frederickson. This month I’m going to be interviewing her on my regular Small Business Success Teleseminar!
Join us for FREE by going here to reserve your spot on the call:
http://www.success-stream.com/teleseminar-17.htm
Fabienne has promised to share her secrets and system for:
- How to break down the marketing process into easy steps
- Using the secrets of PULL (versus push) marketing to get clients effortlessly
- Getting clients who happily pay you what you’re worth
- Delegating, automating and systemizing every aspect of your business (so it runs without you!)
- Your chance to ask Fabienne your own Client Attraction questions live!
Fabienne has a reputation for turning her clients on to resources they’d never even heard of in their fields. And those solo-entrepreneurs that follow her advice end up standing out in even overcrowded marketplaces and snagging the best clients and customers.
The teleseminar calls are no-charge, but phone lines are limited. So be sure to reserve your spot right now while you’re thinking about it:
http://www.success-stream.com/teleseminar-17.htm
Got any specific questions about client attraction you’d like Fabienne to answer? Leave your question as a comment below and I’ll make sure we cover it on the call.
Is Your Small Business Selling to the Largest Market of Buyers…Women?
Posted by: | CommentsDo you have a small business that sells to women?
Here are some interesting stats, courtesy of Lorrie Morgan-Ferrero at http://www.redhotcopy.com, that you should consider when marketing your business, products or services:
- 85% of all household purchases are made by women (not just food either but ALL purchases)
- Most family incomes are dual, but the female spends 85% of the COMBINED money
- Women buy 66% of all small consumer electronics
- 65% of all new car purchases are made by women
- In 2006, 3.9 million more women lived alone than men…Among this group, women were 9% more likely than men to own their homes
So if you’re not already focused on marketing and selling to women, you probably should be. Keep in mind, women do have different buying habits then men, and tend to focus more on the emotional side of buying and selling. That means the hard sales are out, and authenticity is in.
How have you changed your products, services or marketing to better appeal to women?
Thoughts on this topic in general?
Please do share by leaving a comment below…


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