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Are you missing out on a lot of additional business because you’re failing to ask your current patients and clients one simple question? Many of the small business owners, consultants and service providers I use on a regular basis are. And you could be too. Let me share a few examples of exactly what I’m talking about… My massage therapist actually pushes me to their online calendar versus booking me a new appointment while I’m there. She does it in a very offhand way as though she doesn’t want to bother me about it. The online calendar is fine when I’m home, but why not book my next appointment right then? My hairdresser offers a free touch up within four weeks of your last cut. I rarely take her up on it because I always forget to schedule it in time. Then I wait probably three to four weeks longer than I should to get it cut too. If I (and every client) came in for two more cuts a year because we booked before we left, she’d add a tidy sum to her bottom line – especially once you count the extra product sold too. A few months ago I started seeing a new acupuncturist. We began what was likely going to be a multi-appointment course of treatment. But I started feeling better, then life got in the way and I just never went back. She could have easily kept treating me if we’d booked on the spot. Some time back I hired a consultant to help me make some decisions regarding a new brand launch I was working on. I hired her once, it was a great conversation, and I considered hiring her again. Had she asked at the time, I probably would’ve booked another hour consult. But she didn’t. If any of these folks had simply asked to book my next appointment at that time, I would have done it. They could have helped me more. They’d be taking a task off my future to-do list and making my life easier. And they’d make more money with less effort. In other words, it would be good for everyone involved! Now I’m not saying you need to be pushy or salesy. I’m suggesting that at the end of your time together with a client or patient, simply ask, “Would you like to go ahead and book your next appointment (or meeting, or consult) now?” If they say no, that’s fine. But you’ll be surprised by how many people will happily say yes. And how much faster and easier your business will grow as a result. Do you book your next meeting or consult at the end of the current one? If so, does it work well for you? If not, why not? Please do share your thoughts by leaving a comment…

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Stacy Karacostas — Fri, 13 Jan 2012 22:35:21 +0000

Do you have an affiliate program yet? If not, you should. And if you already do – or you regularly promote other entrepreneurs as an affiliate – then today’s article has a simple yet powerful tip to make your efforts more effective. But let me backup here and make sure we’re on the same page... In case you aren’t familiar with affiliate programs; they’re basically a simple way for others to refer prospects your way online and get credit for it. And they’re great for small businesses. Typically, you set up an affiliate program using your shopping cart or other online tool. And you make sure to include a set affiliate commission (basically a referral fee) of either a dollar amount or a percentage of the price for anything you’re trying to promote. Then you invite people to join who know, like and trust you and would be willing to promote your stuff to their community. Each person who joins gets their own, unique affiliate link. This lets you track who sends you each new client or customer so you can pay them their fee. Once you have a few affiliates, it’s time to promote your products, events and/or services via your new affiliate partners. That means you’re going to put together emails, Facebook posts, tweets, ezine blurbs and more for them to use. Now, here’s where it gets tricky... In order for an affiliate program to be successful, the affiliate link included in each promo needs to send prospects directly to the page for that product, event or service. NOT to a generic products or events page, or worse to your home page. Do this and you WILL lose sales. The problem is, every affiliate is automatically issued their own affiliate link via the system. And that link goes to one Website page and one page only. So what do you do when you want your affiliates to send prospects directly to a specific page for a new product, service or event (Or when you want to promote a new product as an affiliate, but you only have the one link)? You could set up separate affiliate programs for each item. But that’s a huge pain on your side. Plus then affiliates have to sign up to promote each one. Uggh. Instead, here’s a cool little trick to customize affiliate links I learned years ago from my VA Erin Blaskie... All you need to do is add this little piece to the end of the affiliate link (be sure to include the landing page URL): &u=www.URLHERE.com So let’s say the generic affiliate link is: http://www.myshoppingcart.com/app/?af=651317 But you want the link used to promote your new book, “Buy It Now” from buyitnow.com. In that case you simply copy and paste &u=www.buyitnow.com to the end of the affiliate link like so. http://www.shoppingcart.com/app/?af=651317&u=www.buyitnow.com Make sure there are no spaces between the original link and the bit you just added and it should work like a charm. Of course, be sure to test it before you use it yourself, and advise your affiliates to do the same. Then shorten it using a service like bit.ly or tinyurl.com for ease of use. Simple. Effective. And sure to increase your affiliate-based sales. Was this affiliate program link tip helpful? Do you know another way to do this? Please leave a comment below…

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Stacy Karacostas — Wed, 04 Jan 2012 13:07:17 +0000

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It’s not effective marketing, discount Ambien, Online Ambien without a prescription, though you absolutely need that too.

I’m talking about something far simpler, Ambien from mexico. Rx free Ambien, And I know I risk sounding like Master of the Obvious with this, but I’ve seen so many entrepreneurs struggle because they don’t have it…

What is this key to making money in your small business, buy cheap Ambien.

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Oftentimes they really aren’t clear about what they’re selling, Ambien from canada. Ambien pictures, One person was offering the always too vague “coaching”… Another had spent all her time and money building a free membership site with no real idea of how to monetize it …

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Whatever you’re selling has to be something people want to buy

It has to be easy to understand what you’re selling, who it’s for and why they would want it (that’s the old “what’s in it for me” part)

It has to be sold in a way that makes it easy to buy

Of course, Ambien long term, Where can i cheapest Ambien online, there is just a bit more to it than that.

But the most important thing is that you come up with something to sell that’s got tangible value and benefits, Ambien description, Ambien reviews, and provides a specific set of services and/or products for a specific price.

For example, where can i order Ambien without prescription, Ambien cost, selling coaching or consulting does not fit the bill here. Buy Ambien Without Prescription, However, selling a specific number of hours or sessions with a particular goal does. So selling marketing consulting is a no go, Ambien price, but selling a 6-hour Marketing Jumpstart program works. Throwing in a complimentary workbook makes it even better.

Make sense. If so, then take a look at what you’re offering and find ways to turn it into specific, value-packed products, services and programs.

What are your thoughts on this article. Please do share by leaving a comment….

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Stacy Karacostas — Wed, 14 Dec 2011 13:01:56 +0000

Ambien For Sale, Over the past 11+ plus I’ve spent as a Practical Marketing Expert, copywriter and consultant to small and large businesses, this is one of the most questions I’ve been asked. Seems entrepreneurs often wonder if marketing needs to be done differently based on what you sell, generic Ambien. Buy Ambien online cod, The answer in my book is both yes, and no, doses Ambien work. Ambien blogs, While many or all of the same marketing tactics will work, how you use and execute them is going to be different, Ambien pharmacy. Ambien price, coupon, Because you’re going to be dealing with different barriers to the sale (i.e. reasons prospects won’t buy), Ambien For Sale.

Recently, purchase Ambien online, Ambien schedule, my friend and fellow marketer Sandy Martini had a terrific article on the subject I just had to share with you. Enjoy, where to buy Ambien. Ambien online cod,

Services vs. Products: The Marketing Difference

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What does your business sell, Ambien no prescription.

Over 80% of the market sells services and yet most marketing describes how to sell products. The difference between the two is huge:

Services are initially intangible. Products are decidedly tangible.

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Products either work or they don’t. Buy Ambien no prescription, Services have a lot more ambiguity in whether they “work” or not.

Most everyone reading this article offers a service:

Coaches, mentors and consultants

Healing specialists

Virtual assistants

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The great thing about service businesses is that you can truly distinguish yourself from your competition and price is less of a barrier.

Even product businesses are seeing that the road to more, order Ambien from United States pharmacy, Ambien used for, and more frequent, purchases is paved with additional services. Services designed to impress, where can i buy cheapest Ambien online. Taking Ambien, Any car dealer can sell the XYZ car with all the options for a bargain. The competition lies in the add-ons: f.r.e.e. oil changes, Ambien brand name, Ambien coupon, courtesy loaner cars, pickup and drop off when repairs are needed, low dose Ambien. Cheap Ambien, You aren’t like your competition – you’re unique – your ideal prospects can’t compare you to the consultant up the street and make a decision on price alone. You see, when it comes to investing in your services, Ambien wiki, Cheap Ambien no rx, whether or not prospective clients hire you typically comes down to how they feel about you.

Nothing as simple as “I like the color” or “This car was rated a best buy”. It all comes down to feelings, trust, perception and personality. What’s their perception of you? Do they like you, Ambien For Sale.

It may feel like high school all over again, Ambien no rx, Is Ambien safe, but reality is for someone to invest with you, they have to feel a connection on some level – a certain trust that you’ll do what you say you’ll do and that you’ll keep their best interests at heart, Ambien without a prescription. Canada, mexico, india, You don’t have to be the most popular person in the market – you do have to connect and resonate with your ideal clients. , order Ambien from mexican pharmacy. Ambien treatment, .at every level of your business.

Knowing that offering a service means you have to connect with your ideal client and that she’ll invest with you if Ambien For Sale, she trusts you, what can you do to increase your credibility?

Walk your talk

Ensure you make a positive impression at every contact point (website, newsletter, email, phone, etc.)

Ask clients for comments/testimonials and rotate them on your website

Understand your clients and what it’s like to be where they are

Provide Extreme Client Care™ such that you truly have no competition

So choose your words, and actions, wisely. If you, knowingly or not, betray the trust your prospects have put into you/your brand, it’ll cost you and your reputation and recovery is a long, impoverished road.

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If you liked this article, Ambien dangers, Online buying Ambien hcl, you'll want to hop on over to http://www.sandramartini.com/ for more comprehensive business building and marketing strategies, articles and resources, Ambien samples. Australia, uk, us, usa, Sandra Martini, a Small Business Mentor, herbal Ambien, Purchase Ambien online no prescription, founder of Escalator Marketing™ and creator of the Escalator Profits Program™, teaches small business owners and entrepreneurs how to build sustainable businesses without losing their integrity or their minds, Ambien forum.

What are your thoughts on this article. Please do share by leaving a comment….

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Stacy Karacostas — Wed, 07 Dec 2011 16:55:34 +0000

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This isn't easy to do. That's why it can be helpful to bring in the reinforcements. And you can get plenty of help on Nancy’s upcoming FREE TELESEMINAR Broadcast Your Brilliance - Monetize Your Message on 11-21-11 at 10 a.m, Buy Lorazepam Without Prescription. Pacific , Lorazepam samples. Australia, uk, us, usa, During this FREE call, she’ll address the specific steps she took to monetize my message to inspire you to do the same with yours. Yes, buy Lorazepam without a prescription, Cheap Lorazepam no rx, the call will be recorded so you can enjoy it anytime, as long as you register to receive it, where can i find Lorazepam online. Lorazepam wiki, And she is still offering the recording even though date for the live call has passed. Get all the details and register here: http://bit.ly/slF33W

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So your Calls to Action should be designed to move them through your site by clicking links to learn more before asking them to buy now or call you.

On the other hand, if you’re offering a free ebook, their main concerns are going to be: “Is the information of value to me?”…“Is this worth my time?”…and “Is my contact information safe with you?”

If you can address all that on one page, your Call to Action would be “Enter your name and email below to get…”

STEP #3 Create a site plan showing all the pages on your site, how they are linked, and how you anticipate moving visitors through your site to meet your end goal.

You can do this as a simple flow chart either on paper or on the computer. If you only have a one-page site, squeeze page or long-form sales letter, skip this step, Buy Phentermine Without Prescription.

STEP #4 Insert Calls to Action where it makes sense.

Be thoughtful about where to place your Call to Action. And about what you’re asking prospects to do. Again, you want to try to tap into their internal dialogue Then put your Call to Action wherever it seems like you’ve truly made a convincing enough argument for taking that action.

STEP #5 Buy Phentermine Without Prescription, Make it big, bold and obvious.

The last thing you want to do is hide your Call to Action by burying it in text. Make links bold and a different color from the body text. Make Buy Now buttons big and bright.

Calls to Action aren’t just for Websites. You can apply this same process ads, promo emails, tweets, Facebook or ezine blurbs, or any other marketing pieces—both online and off—to increase response and results, Buy Phentermine Without Prescription.

The bottom line is…Having clear, obvious Calls to Action on your Website—and in all your marketing and advertising—is one of the keys to small business success.

Because if someone doesn’t know exactly what to do next—and how to do it—they probably won’t do it. But if you make the right offer to the right people at the right time—and you’ve given them all the info they need to take confidently take action—they probably will. That’s good for everyone.

Do you use Calls to Action on your Website or in other marketing materials. What works best for you. Please do share your thoughts on this topic….

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“If you don’t tell someone what to do next, there’s no telling what they might do.”

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STEP 3: Tell them exactly what to do to take advantage of your offer. IE: Do X to get Y

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Got thoughts on this article. Questions. More suggestions. Please do leave a comment….

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Stacy Karacostas — Thu, 29 Sep 2011 23:50:05 +0000

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What’s the average value of one new client or sale?

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Are you able to answer these questions. How has knowing these numbers helped you. Any other thoughts on this. Please do share by leaving a comment….

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