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Dec

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Categories : Small Business Copywriting, small business marketing

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Apr

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Mar

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Jan

What Working Smarter is—and isn’t—When You Own a Small Business (Hint: It’s not Multi-Tasking!)

Posted by: Stacy Karacostas | Comments (1)

Have you ever noticed how some small business owners get more done than others? I’m talking about increased productivity that isn’t because of working longer days or multi-tasking to madness, either. You know…those incredible people who have successful businesses and still manage to have a life. What I’ve learned is that it’s not about how hard they work…It’s about how smartly they work. There was a time when I was new to running my own business and “working smarter” seemed so pie-in-the-sky. It was something other people somehow pulled off. I wasn’t even convinced it was real. I didn’t have time to stop and think about better managing my time because I was working too hard! Somehow, it was clear that other entrepreneurs were better at doing things that truly created more efficiency for themselves—in how they completed tasks, achieved goals, arranged their day, got found by potential clients, and so on. So I’ve spent the past eight years learning how to make this happen for myself and my clients. The thing is, it’s clear working smarter doesn’t come naturally to everyone. Most small business owners have to, well, work at it a bit. But it’s worth the extra effort up front to get more done with less effort later. Wanna be one of those folks who works smarter instead of harder? Here are some simple tips for you to get started…

For starters, let’s take multi-tasking. Believe it or not, studies now show that multi-tasking doesn’t increase productivity or speed up the completion time for each task. (Just type ‘Juggling Too Many Tasks Could Make You Stupid’ into a search engine for a great Wall Street Journal article by author Sue Shellenbarger. Or go here: http://208.144.115.170/columnists/workfamily/20030228-workfamily.html)Americans are a distracted bunch, and we have so many more ways now that things compete for our attention. You know the drill—the phone, email, Facebook. You may have a huge sense of busy-ness, but don’t mistake it for true productivity. Basically it ultimately creates a kind of stress response and messes with your memory so you get less accomplished and everything takes more time. Stop doing it and work on just one task at a time until it’s done.

Create more hours in a day by staying focused. Be committed to setting aside time for doing work with your phone and email turned off, and your office door closed.Few things come in via email or voice mail (remember that handy tool?) that must be handled right now. A few hours or a day later is typically just fine. So actually schedule time in your day to focus on a project, or time in your week or month to sit in a quiet space and do some planning.

Stop reinventing the wheel! While for most people the idea of sitting down and creating process docs for the different tasks you do seems like about as much fun as a trip to the orthodontist, it needs to be done—even if you’re a solopreneur.Otherwise you end up wasting time figuring out how to do the same thing each time and your efforts lack consistency. Plus, when you are ready to hire an employee or outsource tasks, those process docs are worth more than their weight in gold.
Get it off your plate! This is one of my favorite solutions for getting more done with less effort…If you’re really strapped for time, or you have tasks you just can’t stomach doing or are bad at, hire a Virtual Assistant (VA).They can do everything from answering email to setting up social networking profiles to building blogs, creating newsletters, sending holiday cards, and more. Some even specialize in online marketing. I hired my first VA 4 years ago and it’s been the best thing I’ve ever done for my business.
Turn it down! Not the volume—rather, be more choosy about work that you take on. Juggling as many projects as you can doesn’t inherently mean more success for your small business.Especially in the beginning, it’s easy to take on any and every client or job that comes your way because you need the cash. But it might well end up being just more tiring to take on more work rather than adding significantly to your bottom line. Plus, you want to make sure your more lucrative projects/clients don’t suffer from your diluted attention and efforts.
Make it happen, even on a budget. If you know you need to put more energy into marketing but you keep putting it because of funds there are some very inexpensive low-hanging fruit to go for.Try putting out press releases online, using social networking sites and doing email marketing. And when is the last time you spruced up your personal bio? Or committed to attending live networking meetings? If you have stuff to say that potential clients might want to hear—have you thought about blogging? You can create a blog for free on WordPress!

If you need more info on these marketing ideas, or other ways to manage your time and grow your business more easily, I’ve got another terrific resource for you… While today is the last day of my f*r*e*e* Small Business Success Telesummit 2010, you can still join in for the final four experts. And you can also grab a copy of the audios and/or transcripts so you can listen in on all 12 hour long calls. Five of the presentations cover information exclusively devoted to helping you run your business more efficiently and drive up your productivity. The other seven are devoted to things you could be doing to spread the word about your business, products or services and help more potential customers find out about what you have to offer. Here’s a list of all the speakers that joined me for the three-day event: Social media expert Nancy Marmolejo, PR experts Shannon Cherry, Diane Ennen and Nancy Juetten “The Bio Whisperer”, Time Liberator Susan Lannis, The Tips Booklet Queen Paulette Ensign, Savvy Networker Zita Gustin, Results Coach Leanne Hoagland-Smith, Founder of the HUBstreet social networking site Nancy Fox, New Business Mentor Leah Grant, Internet Marketing Strategist Erin Blaskie, and Practical Marketing Expert Stacy Karacostas. Plus, everyone receives a bonus ebook packed with helpful articles from these experts. With the help of these amazing experts, you can get the info you need to transform your business without traveling anywhere! Phone lines for the calls are limited, so get all the deets and nab your spot right away by going here: http://www.smallbusinesssuccesstelesummit.com/ If you’ve already missed the live event (the last call ends at 2:30 PST Thursday, January 21st), you can get your very own copies of the recorded audios and/or transcripts right here. Or, if you register on the live events page listed above, you’ll be taken to a page with all the purchasing options. http://www.smallbusinesssuccesstelesummit.com/sales.html#up Do you have other tips and tricks you use to get more done with less effort? If so, I’d love to know about them. Please do share by leaving a comment…

Categories : Blog, Marketing Your Small Business, Small Business Copywriting, small business marketing, Small Business Sales, Small Business Success, Small Business Website

Comments (1)

Jan

If You Want to Grow Your Small Business, You’ve got to Attend Events!

Posted by: Stacy Karacostas | Comments (0)

My first few years in business, like most new entrepreneurs I was nose to the grindstone all the time. The problem with that is an awful lot can pass you by when you’re so focused on working, working, working. And these days, thanks to the Internet and the economy things are changing at an incredibly fast pace. People everywhere are changing their priorities and their buying habits. While at the same time, new tools and technology make it easier to get your message and marketing out there. Unless you pull yourself out from behind your business periodically to see what’s new, chances are good you’re going to be left behind. That means your business is likely to suffer. I’ve found one of the best ways to combat this problem is to regularly attend conferences, events and workshops outside of my industry. Because, while reading about the latest and greatest online or in books is great, nothing substitutes for meeting and talking with other people. Or hearing experts speak live about what they’re doing and what’s new. Since I attended my first big seminar event back in 2006 my business has been completely transformed. I’ve changed my marketing, started creating my own products, help workshops, and even launched a membership site. None of this would have happened if I hadn’t learned how to do it by hearing other experts explain the nuts and bolts. As a result, I’ve made a commitment to attend at least one or two big live events each year. But let’s face it, shelling out a few grand and taking a week off work to go to a conference or seminar isn’t always in the cards. So the next best thing is to attend live Webinars and teleseminars. These events let you get most of the benefits of an in-person event (sans the networking of course) without all the hassle and expense. And the best ones even let you ask questions live…Something you rarely get to do a big conference. That’s why, this year, I’ve brought together a stellar lineup of small business experts for a FREE 3-day “Small Business Success Telesummit”. It’s all done by phone, so you can attend every session, or just one or two, from the comfort of your own home or office. Topics include everything from using social media and other online tools for marketing, creating a more compelling personal bio, mastering in-person networking, how to market your expertise using tips booklets, time-management techniques, outsourcing secrets and more. I’ve even convinced all the speakers to stick around for live Q & A segment at the end of each call. Here’s a list of all the amazing speakers scheduled for the three-day event: social media expert Nancy Marmolejo, PR experts Shannon Cherry, Diane Ennen and Nancy Juetten, Time Liberator Susan Lannis, The Tips Booklet Queen Paulette Ensign, Savvy Networker Zita Gustin, Results Coach Leanne Hoagland-Smith, Founder of HUBstreet social networking site Nancy Fox, New Business Mentor Leah Grant, Internet Marketing Strategist Erin Blaskie, and me, Practical Marketing Expert Stacy Karacostas. Plus, everyone who registers receives a bonus ebook packed with helpful articles from these experts. Now you can get the info you need to transform your business without spending a penny! So what are you waiting for? While the event is totally free to attend live, phone lines for the calls are limited. If you’re ready to take your business to the next level go here and register for the Telesummit right away: http://www.smallbusinesssuccesstelesummit.com/ What’s the biggest ah-ha moment you’ve had listening in on a teleseminar or attending a live event? Please do share by leaving a comment below…

Categories : Blog, Marketing Your Small Business, Small Business Copywriting, small business marketing, Small Business Sales, Small Business Success, Small Business Website

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Oct

Want to Get More High-Paying Clients Without Doing More Selling?

Posted by: Stacy Karacostas | Comments (0)

Wanna learn a proven effective approach for attracting your ideal (and highest-paying) clients, without feeling like a slimy, pushy salesperson? Or how ‘bout systems for running your business that let you consistently make more money—without running yourself ragged? Who wouldn’t, right?!? For most small business owners, the two hardest jobs are: 1) Getting new clients in the door 2) Finding time to get everything done The thing is, once you know how to attract your ideal client, you really don’t have to do much selling. In fact I’ve found it’s easier to target my ideal client, and get paid what I’m worth, by using “Pull” style marketing focused on helping and building relationships instead of “Push” style marketing that’s focused on making sales. Pull marketing draws your idea clients to you like bees to honey, instead of forcing you to chase them like a lion on the hunt. And it’s especially easy to do these days thanks to the Internet. You don’t even have to do all the work yourself (nor should you)! That’s one of the beauties of attracting clients instead of going after them—especially on the Web. You can automate or outsource a lot of it. While I’ve learned a good bit about all this by doing it myself over the past few years, I’ve found someone else who’s actually developed an entire “Client Attraction” system—Fabienne Frederickson. This month I’m going to be interviewing her on my regular Small Business Success Teleseminar! Join us for FREE by going here to reserve your spot on the call: http://www.success-stream.com/teleseminar-17.htm Fabienne has promised to share her secrets and system for:

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Fabienne has a reputation for turning her clients on to resources they’d never even heard of in their fields. And those solo-entrepreneurs that follow her advice end up standing out in even overcrowded marketplaces and snagging the best clients and customers. The teleseminar calls are no-charge, but phone lines are limited. So be sure to reserve your spot right now while you’re thinking about it: http://www.success-stream.com/teleseminar-17.htm Got any specific questions about client attraction you’d like Fabienne to answer? Leave your question as a comment below and I’ll make sure we cover it on the call.

Categories : Blog, Marketing Your Small Business

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Sep

Got Questions About Small Business Bookkeeping? You’re not Alone!

Posted by: Stacy Karacostas | Comments (0)

Do you hate doing your own bookkeeping for your small business…?

Does QuickBooks drives you crazy because the data always seems to be messed up, or you don’t really know what to look at in there anyway…?

Did you hire an accountant or bookkeeper but find your books are still confusing…?

If so, you are so not alone!

Before I hired my current Virtual Bookkeeper, Jen Petersen, 3 years ago I’d been through 2 bookkeepers and years of bookkeeping hell. First because I did my books myself in Excel, which meant I ended up spending about 10 hours a month just doing invoicing!

I came to hate bookkeeping (and I don’t use that word lightly!!). So I decided to get QuickBooks, and even hired a bookkeeper to get it all set up for me. When I finally made time to look at my books after 3 months they were a total mess!

I found duplicate entries, missing entries, and almost nothing in the right categories. Then, to add insult to injury, it took me months to get all my files back from that bookkeeper. And she came via referral, mind you.

My next bookkeeper made some headway in straightening out my books. But then she handed my files off to another woman at her firm who did a terrible job. So I was paying them, then spending 5-6 hours a month finding all the problems and having them fix everything.

During those years I literally had no idea how much money, if any, I had in net profit from month to month. I was pretty much going off gut instinct and my total receivables. So I never knew what I could invest in my business. Or if I had the money to, say, replace a computer that died suddenly.

Plus, as a marketer, it drove me nuts because it was really hard to track the return on investment of many of my marketing strategies. Or the value of a customer. Or which products and services were most profitable. And it was sure hard to plan for future initiatives.

Not having a handle on my bookkeeping was really, really stressful and held my small business back in a big way.

Then I found my wonderful Virtual Bookkeeper, Jen Petersen. She straightened out my books in a jiffy.

Finally, for the first time in almost 3 years, I actually knew what was going in my business financially at any given moment (instead of just at tax time)!

She also gave me a tour of QuickBooks, explaining which reports and numbers were important to me and why. And she’s been invaluable in helping me keep everything straight as my online business has diversified and grown.

As a result I’ve been able to invest more money in the right aspects of my business. And I stress about my cash flow WAY less!

That’s why, for this month’s Small Business Success Series teleseminar I’m interviewing my own Virtual Bookkeeper and QuickBooks expert Jen Peterson.

Jen is going to show you everything you need to know to get the bookkeeping for your business under control so it’s no longer a headache, hassle, and huge time-suck. And so you can actually use the info to grow your business.

Best of all, you can listen to the call for FREE and ask Jen your specific bookkeeping questions! Or request a recorded copy of the call if you can’t make the call live.

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Here are just a few of the things that Jen has promised to share on this call:

#1 Do you really need a bookkeeper, and if so, how do you know when you’re ready to hire one?
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#3 Many small business owners start out doing books in Excel…When and why to use QuickBooks.
#4 Should you go virtual? The pros and cons of hiring a Virtual Bookkeeper.
#5 Critical areas of your books and budget you should be keeping your eye on in order to maximize cash flow, grow your business and pay yourself a good salary!
#9 Tips for organizing your bookkeeping files to make life easier for you, and your bookkeeper.
And much more!

If you’re still doing your own books, find you get overwhelmed or confused anytime you open the QuickBooks, or are thinking of hiring a Virtual Bookkeeper, this free call is for you.

While it’s free to join us on the live call, you do need to register because phone lines are limited. Even if you can’t make the call live, you can request a copy of the interview audio.

Go here for all the details:

http://www.success-stream.com/teleseminar-16.htm

Got questions about small business bookkeeping or Virtual Bookkeepers? Leave them in a comment below and we’ll make sure to cover them on the call!

Categories : Blog, Marketing Your Small Business, small business marketing, Small Business Success

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Aug

Can You Build Your Own, Highly Successful Small Business Blog?

Posted by: Stacy Karacostas | Comments (2)

If you don’t have a blog yet, there’s no time like the present to get one started. Blogs are simple to build using customizable templates and search engines love them. Plus they’re a terrific way to get more prospects for your business. I’ve had my own blog for a while now, and just love it. It’s a perfect place to post my articles and audios, announce upcoming events and teleseminars, and get feedback from my readers. I’ve also had the good fortune of having my blog syndicated by two different organizations. Plus I regularly submit posts to blog carnivals. That helps spread my gospel, creates links back to my site, and drives targeted Web traffic my way. Can you say killer marketing?!? Nowadays, thanks to the myriad blog templates it’s not too hard to get your own blog up and running (if you’ve got the time and desire). Of course getting your own blog off the ground can be frustrating and overwhelming…Until you know a few insider tips and tricks. I can tell you from experience a little bit of professional blog building advice goes a long, long way to helping you create a professional-looking blog that gets you noticed. Lucky for you, you don’t have to waste time fumbling around with creating your blog, or trying to make it effective. Discover everything you need to know to:

Create your own great-looking blog…
Get tons of readers…
And grow your business…

On this month’s teleseminar when I (Stacy Karacostas) interview business blogging expert Mark McLaren of McBuzz.com. Mark has promised to share the specifics, tips and tricks you need to know to create a killer blog… Even if you’ve never built a blog before in your life! Here’s just a sampling of what he’s promised to cover:

Why is blogging so important?
How to use blogging to grow your business
Blogger, Typepad, Wordpress…Which hosting platform is right for your business?
What widgets, plugins and other tools that every successful business blog should have.
How to craft blog posts the search engines will love
You’ve got a blog, now what? Steps for promoting your blog
Want to create a full Website using your blog? We’ll cover how to create static pages for your blog/site
Plus you’ll get the chance to have him answer your specific questions live!

If you’ve ever wanted to create a blog for your business but could never figure out how—or you’ve started a blog but don’t know what to do next—get the info you need to get started on this call. Click the link below to reserve your spot on the call: http://www.success-stream.com/teleseminar-15.htm Do you have any specific questions about blogging you’d like Mark to answer? Leave your question as a comment below and I’ll make sure we cover it on the call. [tags] Small Business, Blogging, Build, How to, marketing, Mark McLaren, expert [/tags]

Categories : Blog, Marketing Your Small Business

Comments (2)