I’m a readaholic. Which is a good thing in my industry. Because I read tons of books, newsletters and blog post on marketing and copywriting. Today I got a terrific blog post from WebProNews.com titled Bad Content Equals Bad Sales. The author cites some clear-as-a-bell examples of the problem with not putting enough content on the page. What it boils down to is, you need to put exactly as much content as it takes to get people interested, answer all their questions, deal with their objections, and get them to take action (IE call, buy, email, sign up, etc.). No more, no less. Otherwise they will leave and buy from someone else who does all these things. If you can do all that in 200 words—great. If it takes 2000 that’s fine too. I can’t tell you how many times I’ve tried to shop for something online, and been stopped because the Website didn’t give me the info I needed to make a buying decision. Sometimes it’s something as simple as the dimensions or weight of an item, the type of bulb it takes, or the material that’s missing. Other times it’s the guarantee or shipping info…Or compatibility with another product…Or a phone number (if I can’t call and get a live body on the phone, I’m not buying from your Website!). Here’s the thing, your Website is your salesperson. And a good salesperson should know all the answers. And it should be able to convince you to buy (sometimes even if you weren’t planning on it). If it doesn’t you have a problem. But enough of my ranting. Check out the WebProNews article here: http://www.webpronews.com/topnews/2008/04/16/bad-content-equals-bad-sales Then post a comment here and let me know your thoughts… [tags] Web Pro News, bad concent equals bad sales, sales, marketing, bad content, WebProNews, Stacy Karacostas, marketing [/tags]