The Most Powerful Small Business Marketing Tool



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In case you don’t like listening to audio, here’s a transcript of today’s
podcast on "The Most Powerful Small Business Marketing Tool Known to Man (or
Woman)"

The other day I was talking with a friend of mine who’s just launching a new
online business. I mentioned how I’ve been doing a lot with social
networking sites, blogging and whatnot. And that I was about to start
podcasting and creating videos. She said, "Yeah, I need to do all that too.
But I just don’t have the time." Boy, have I heard that one before.

Einstein once said "Nothing happens until something moves" And that’s
especially true in business. It’s not enough to know what you need to do.You
have to do it too. That’s why I say the most powerful tool for marketing and
growing your small business is your own ability to take action.

A while back I made the rule that I wasn’t going to start anything new until
I implemented everything I already knew I should do. Chances are you already
know what you should be doing. You’re just not getting it done.

So don’t let yourself get stuck in analysis paralysis or information
overload. And don’t keep starting off on a new tangent without making sure
you’ve finished what you started. Instead make a list of what you need to do
then find a way to make it happen.

If you’re stuck on the how of getting things done, remember, you don’t have
to do it all or even know how to. Chances are someone else has already got
it all figured out. I have a highly-skilled team of virtual assistants who
handles almost all of the technical dirty work for me. They built my blog
and upload posts, update my Websites, set up my social networking profiles,
and once I found the system to do podcasts like this on my blog, they set up
the technical side of that for me too.

Simple. Easy. Done. And each time I have them do something else for me I see
the benefits in my shrinking hours and stress level, and my growing
business. So stop stalling and find a way to take action on your ideas now.
Once you get the ball rolling, I promise gravity will kick in and it’ll get
easier and easier as you go.

Have you found useful ways to get more done?

Did this post motivate you, or frustrate you?

Let me know your thoughts by posting a comment below.

Stacy

Stacy Karacostas

Practical Marketing Expert, Author, Speaker

206-200-7594

http://www.success-stream.com/

http://www.marketing-junkie.com/

http://www.smallbusinesswebsitebible.com/

http://www.2pagemarketingplan.com/

P.S. Struggling to market and grow your business? You might be guilty of
one-or more-of "The 7 Deadliest Small Business Marketing Sins". Find out
now, and learn what you can do to go from struggling sinner to successful
saint by downloading your F*R*E*E REPORT at
http://www.success-stream.com/7sins.htm.

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4 Comments so far

  1. […] Read the rest of this great post here […]

  2. Business Marketing on August 28th, 2008

    Hire a business blog consultant team to help you tweak your blog, or do an extreme makeover 6. Business Marketing

  3. Melanie Benson Strick on August 28th, 2008

    I agree…it is very hard to get everything on your marketing list done yourself.

    A few things that I delegate that free up a ton of time are:

    - Setting up and managing speaking requests (including all the one-sheets, pix and calendar coordination.)
    - Cross promoting teleclasses and live events on other social media and online calendars
    - Article submissions & blog postings with proper keywords
    - Putting my ezine together
    - Coordinating testimonials and client spotlights

    I’ve actually got a list of 101 things that my VAs and team members do to help us serve our clients and grow our bottom line (while freeing me up so I only work 3.5 days a week.) I’m happy to share it — it’s on my website at http://www.successconnections.com/101ways.

    Thanks for a great post and congrats on finding out now that you can get so much more done by delegating many of your marketing tasks!

    Melanie Benson Strick
    Million Dollar Lifestyle Business Coach
    & Virtual Team Building Expert

  4. Stacy on August 28th, 2008

    Hi Melanie,
    Thanks for the terrific comment, and for sharing your list of 101 things your VA team does for you.

    So many people seem to have trouble deciding what, if anything, they can let go. But once you get a good team and start delegating it’s amazing how much you can outsource.

    I swear, I wouldn’t know what to do without my VA teams anymore!

    Best,
    Stacy