The Right Keywords are Key
ByIf you want to get found by search engines and prospects alike, you need to make sure you incorporate the right keywords on your Website. Keywords are the words and phrases your prospects type in when they’re looking for someone who offers what you sell (Hint: These keywords rarely include your name or business name).
All too often people either don’t understand keywords, or don’t really know what people would use to search for them. Thankfully, there are a few no-cost keyword tools you can use to find out.
One of my favorites is Spacky.com.
Just type in whatever keywords you think are key, and see how often they get searched. Ideally you want keyword phrases that get about 100,000 searches a month, but have less than 500,000 competitors already using them.
Once you know your keywords, be sure to use them in your page title, url, headlines and subheads whenever possible (without making your content sound like it was written by a 6 yr old).
“WARNING! You could end up spending WAY too much for a Website that does nothing to make sales or grow your business!!”
Learn:
If you can plan a vacation road trip, you can write a highly effective small business marketing plan with this e-book!
Discover:
Ready to jump-start your small business sales?
