To Niche or Not to Niche…?

Does it really pay to be a jack of all trades?

Or should you focus on a small, specific group of customers?

If you’ve been in business for any length of time, you’ve probable heard (or read) people saying the money is in the niche markets. And that you need to focus on serving one, highly defined group of potential customers—those most likely, willing and able to buy from you.

Yet so many entrepreneurs run themselves ragged trying to market to everyone they can find or anyone with money…Or trying to be the “go to” guy or girl for all of their customers’ problems.

Typically this is because they are afraid that if they focus on one, specific niche they’re throwing away all that other potential business. So they try to be everything to everyone. Then they wonder why they’re struggling to make money.

Face it…These days most people don’t go out looking for a generalist. They want someone who has exactly what they need to fix their problem, fulfill their wants, fill their needs, or achieve their goals. In other words they want a specialist—and chances are they’re willing to pay more for one too.

This means it really is in your best interest to focus on one, specific niche market and be seen as the specialist or expert.

But how do you choose a niche that’s right for you? And what do you need to differently to market your business once you do?

Find out this month when I interview internationally-known speaker Susan Friedmann, author of “Riches in Niches: How to Make it Big in Small Markets” and “The Complete Idiot’s Guide to Target Marketing”.

And the best part is, you can listen in for FREE!  Just go here to register:

http://www.success-stream.com/teleseminar-20.htm

I’m going to ask Susan exactly what it takes to grow a big business by focusing on small markets.  She’s promised to cover:

• What is niche marketing and why is it a necessity for your business in today’s economy
• How to pick the niche that’s right for you
• How to establish yourself as an expert in your area of expertise quickly and easily
• Why you should be a specialist rather than a generalist
• Common marketing mistakes that small business owners make and how to fix them
• Powerful niche marketing strategies that will put you miles ahead of your competition
• And much, much more!

Plus, as always, I’ll be opening the line up for live Q & A at the end. So you can have Susan answer your specific questions about niche marketing.

If you can’t make the live call I will be recording it.  But the only way to get the recording is to register:

http://www.success-stream.com/teleseminar-20.htm

Already have questions about niche marketing or choosing the right niche for you? Post them here in the comments and I’ll be sure we cover them on the call.

Got a success story or tips about choosing a niche for your business? Please do share by leaving a comment below…