The copywriting workshop Paul and I put on last week was a huge success! Seventeen savvy entrepreneurs gathered in a room to spend the day working on their own marketing materials. We spent more than half the day helping everyone laser in on the key ingredients of effective copywriting including: target market, Unique Selling Proposition, benefits and more. Then we helped everyone work on their headlines, offers and calls to action. Provided suggestions for writing enticing leads and compelling feature/benefit bullets, and gave all kinds of tools to help them make all their marketing the best it can be—even after they leave the class. More than just talking teaching, we made this a really interactive event with group exercises, one-on-one work and a bunch of hot seats to help people get their big questions answered. SO much amazing information was covered, and so many powerful ah-ha moments were had by attendees, I think we all left the day energized (though with a mighty brain cramp from stuffing in so much valuable info in 8 short hours). Here’s what a few folks had to say abut the day:

“Thank you as always I am impressed with your depth of knowledge and clarity of communication. I always like listening to the hot seats and working out real life issues, and I now have a lot of tools for other pieces I will work on in the future.” Elisha Rain – E. Rain Photography

“Great class! Good info-well paced. I really liked the focus on features vs. benefits. At some point I’d benefit from 1 to 1 coaching, but this was a great introduction at an affordable price.” Robert Lowry – Copywriter

“I found learning how to change features into benefits and simplifying calls to action very useful, as well as all the hands-on work. I really enjoyed hearing solutions for other people’s marketing pieces. This has saved me tons of time and money testing terrible marketing pieces.” Michael Patterson

“Learning more about the USP (Unique Selling Proposition) – what this is and why it is important, as well as the double readership path was very useful. I especially enjoyed having both of your teaching in a small group as well as all the brainstorming.” Amy Lang – Birds & Bees & Kids

“Fun workshop. Thanks. I got an inkling of what I need to do to get marketing. It could have taken months to get to this point. This workshop sped up my path to clarity.” Lisa Longnecker

“Thank You! I was immediately impressed with the professional backgrounds of the other participants. The fact that professional copywriters attendee told me this would be a power session. I got so much out of this workshop that I’ll be able to apply to all the marketing I do. The manual alone was worth the cost of the workshop!” Pam Jackson – Allied Van Lines/The Growth Coach

Paul and Stacy putting another attendee on the Hotseat Stacy helping one of the attendees hone in on the right message [tags] Turbo Charge Your Marketing Small Business Copywriting Workshop with GKIC Marketer Paul Galasso, Paul Galasso, Stacy Karacostas, Turbo Charge your Marketing, Small Business, small business copywriting workshop, copywriting, workshop [/tags]