Nice blog! A very interesting article. I think that you can have quality and a unique experience (not necessarily a convenient one). The choice occurs in all businesses. In the dental field, we have chosen to go the “quality” route and give exceptional service and work to our patients. Along with the quality, we try to make visits unique with soft chairs, music, refreshment bar, fireplace, and large picture windows with views. To accomplish quality, you have to focus on what you do best and not be a “jack of all trades”–the author alludes to this indirectly. To accomplish this quality, you have to decide “who is your target audience”??, but the author does not really address that issue in his article. Overall, I found the article interesting and informative.